Market Report, "Austria Telecommunications Report Q2 2011", published

April 23, 2011 - PRLog -- BMI's latest report on the Austrian telecommunications market, for Q211, contains revised forecasts for the development of Austria's mobile phone, broadband subscriber and fixed-line telephony sectors through to the end of 2015. Our forecasts incorporate Q310 data published by Austria's telecommunications regulator and full-year results from the dominant fixed-line and mobile operator, incumbent Telekom Austria, as well as most of its key competitors. These include France Telecombacked Orange Austria, T-Mobile Austria (owned by Germany's Deutsche Telekom) and Hutchison 3 Austria, which is owned by Hong Kong's Hutchison Whampoa.

BMI believes the Austrian mobile market grew by an impressive 7.4% during 2010, to reach a total subscriber base of 12.268mn and a penetration rate of 146.4%. This was better than the 7.1% growth in 2009, although we caution that 3 Austria's figures include a large number of inactive subscribers while Orange also bases its subscriber numbers on a large prepaid base served by its discount service provider business. Although positive mobile subscriber growth will likely continue over the next few years, BMI cautions that moves by the operators to discount significant numbers of inactive prepaid users would result in a notable fall in Austria's mobile penetration rate. Meanwhile, we believe the focus of competition between the mobile operators is on higher-value postpaid and data subscribers.

Although none of Austria's mobile operators report information on 3G subscriber numbers, the regulator indicated there were 5.422mn active 3G subscribers at the end of September 2010. This was equivalent to almost 44% of the mobile market. Meanwhile, the regulator also reports strong growth in the number of mobile broadband subscribers who use a USB stick or another mobile device to access the internet through one of Austria's HSPA-enabled 3.5G networks. We expect mobile broadband services to be one the biggest drivers in the development of Austria's broadband internet sector. Furthermore, following the issuance of new spectrum in September 2010, Austria's mobile operators are pushing ahead with plans to introduce 'fourth generation' (4G) services based on Long Term Evolution (LTE) technology. Investments in LTE are expected to push mobile broadband services to the next level.

Broadband bundles also helped slow down the rate of decline in the fixed-line market in 2010, with Telekom Austria seeing a return to positive growth in the fourth quarter. However, usage of its ageing PSTN and ISDN infrastructure continues to fall and it is only its slightly faster increase in xDSL uptake that is powering this return to form. Its new IPTV service - which had 151,000 subscribers at the end of 2010 - is more than playing its part in this development.

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Report Table of Contents:

SWOT Analysis
- Austria Mobile Market SWOT Analysis
- Austria Fixed Line/Broadband Market SWOT Analysis
- Austria Political SWOT
- Austria Economic SWOT
Business Environment Analysis
- Western Europe Business Environment Ratings, Q211
- Austria
Industry Forecast Scenario
- Mobile
- Table: Austria Telecoms Sector - Mobile - Historical Data & Forecasts
- Fixed Line
- Table: Austria Telecoms Sector - Fixed Line - Historical Data & Forecasts
- Internet
- Table: Austria Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
- Mobile
- Table: Austria Mobile Net Additions, Q410
- Table: Austrian Mobile Market, Q410
- 3G Services
- 4G (LTE) Services
- Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Country Outlook
- Mobile Operator Data
- Table: Mobilkom Austria
- Table: T-Mobile Austria
- Table: Orange Austria (formerly ONE)
- Table: 3 Austria
- Fixed Line
- Internet
Regulatory Environment
- Overview
- Austria: Regulatory Bodies And Their Responsibilities
- Legislation
- Mobile Termination Rates
- Spectrum Auctions
- Other Issues
Competitive Landscape
- Key Players
- Table: Key Players: Austria Telecoms Sector
- Table: Selected Operators Financial Indicators
Company Monitor
- In Europe, It's Not All About LTE
- Table: Selected Western European LTE Supply Announcements, 2009-2011
- Table: Ericsson Net Sales By Division, SEKmn
Operator Profiles
- Telekom Austria
- mobilkom austria
- T-Mobile Austria
- Orange Austria (formerly ONE)
- Hutchison 3G Austria
Regional Telecommunications Penetration Overview
- Fixed Line
- Table: Regional Fixed-Line Penetration Overview
- Internet
- Table: Regional Broadband Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
BMI Methodology
- How We Generate Our Industry Forecasts
- Table: Key Indicators For Telecommunications Industry Forecasts
- Telecoms Business Environment Ratings
- Risk/Reward Ratings Methodology
- Table: Ratings Indicators
- Weighting
- Table: Weighting Of Indicators
- Sources
BMI Telecoms Industry Glossary
- Table: Glossary Of Terms

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.