Follow on Google News News By Tag * Earth Day * Mobile Coupons * Green Marketing * Environmental Marketing * Consumer Trends * More Tags... Industry News News By Place Country(s) Industry News
Follow on Google News | Mobile Marekting Allows Business Owners To Go ‘green’ For Their Next Advertising CampaignNo paper. No waste. Just a more direct way to connect with consumers. As Earth Day 2011 approaches this April 22, environmentally conscious business owners and consumers continue to more tightly embrace the spread of mobile marketing.
By: David Lewis Mobile marketing allows companies to reduce or eliminate the paper waste produced by ad campaigns that lean heavily on the Yellow Pages, direct mail or newspaper advertising, not to mention the inherent print costs associated with those traditional advertising heavyweights. The power shift toward a new advertising champ is in full swing, and more and more business owners everyday are realizing the benefits of mobile marketing technologies such as text message advertising and QR codes. According to Nielsen, 90 percent of the U.S. population - or nearly 280 million people - actively uses text messaging in their daily communications, and advertisers have been quick to learn that the best way to reach a potential customer is through his or her cell phone. Until recently, such SMS messaging technology was available only to deep-pocket corporations with the resources to obtain their own short code, a reserved number through which they can communicate with consumers. But companies like TXTin Mobile Marketing, a southern California-based small business, now bring shared-short code technology to the small- and medium-business communities, making mobile marketing an attractive option for all. By letting numerous businesses use the same short code via keyword-driven campaigns, TXTin Mobile Marketing provides an invaluable service at an affordable price. “Mobile coupons are not only green, but make for a better consumer experience,” And why should advertising be harmful to the environment? # # # # # # TXTin Mobile Marketing is a southern California-based company that strives to make text message marketing affordable to small- and medium-sized businesses through the use of “shared short codes”. End
|
|