Elvin Altun on how Turkcell are using mobile as a mass media & marketing tool at Mobile Advertising

April 21, 2011 - PRLog -- The mobile advertising market significantly expanded in 2010 and continues to grow; 88 percent of advertisers plan to be active in mobile in 2011 (Source: Association of National Advertisers).  With this heavy advertiser investment in mobile, operators are taking advantage of this potentially lucrative revenue stream.

Turkcell are clearly one of Europe's leading operators in regard to mobile advertising and Elvin Altun, their Mobile Marketing Unit Head, will be speaking at Mobile Advertising (www.mobileadvertisingeurope.com).  He will be examining the power of mobile over alternative advertising and marketing channels and evaluating the success of Turkcell's mobile and advertising strategy and the ROI that they have achieved.

Elvin will be joined in the speaker line-up by other thought-leaders in the mobile advertising field, including:

•   Shaun Gregory, Managing Director of O2 Media, Telefónica O2 UK
•   Ludovic Lévy, Director of Mobile Advertising, Orange
•   Sergio Cozzolino, Mobile ICT Solutions VP & GSMA Smart Card Group Chairman, Telecom Italia
•   Gavin Gibbons, Senior Product Manager, Mobile Advertising, Deutsche Telekom

Mobile Advertising (www.mobileadvertisingeurope.com) will bring together mobile operators and MVNOs from across Europe to learn how to convince advertising companies and brands to work with them.  They will also learn how to collaborate with advertisers to develop successful mobile advertising campaigns that drive revenues for both the mobile operator and the advertising companies.

Reg Cox, Director of Operations at the GSMA said, "A great opportunity to get a valuable insight into the role operators will play in transforming the mobile advertising landscape."
The Mobile Advertising (www.mobileadvertisingeurope.com/Event.aspx?id=485110) download centre features a complimentary podcast by Reg Cox on the role of the GSMA in Mobile Advertising's future.  

Mobile Advertising will be held from 4th-7th July 2011 at Sheraton Park Lane, London, United Kingdom – the conference programme is available for download at www.mobileadvertisingeurope.com/Event.aspx?id=485110

Notes to Editors:

Mobile Advertising (www.mobileadvertisingeurope.com) will be held from 4th-7th July 2011 at Sheraton Park Lane, London, United Kingdom

For further information on Mobile Advertising (www.mobileadvertisingeurope.com) contact on +44 (0)20 7368 9300 or email telecoms@iqpc.co.uk