Daily Deals/Group Buying has expanding so rapidly that it requires strategic attention. The successes of both Groupon and Living Social have paved the way and created many opportunities for entrepreneurs, publishers and media companies. What started with a handful of sites in 2009 has quickly grown to thousands of Group Buying sites worldwide in a very short time.
The proliferation of Daily Deal and Group Buying services has also occurred in Canada. There are now over 120 services (see http://groupbuyingcanada.com/
“The United States already has several firms providing content, analysis and data pertaining to this space”, said Albert S. Bitton, Principal at Group Buying Canada. “Services such as BIA/Kelsey, Next Daily Deal, Daily Deal Media, Borrell Associates, Local Offer Network, Yipit and a number of others are providing insightful, indepth analysis for the entire industry. Given the growth of this industry and it’s popularity in Canada, we at Group Buying Canada are dedicated on providing insight uniquely from a Canadian perspective.”
Group Buying Canada recently published a slide deck titled “Daily Deal Ecosystem”, (see http://groupbuyingcanada.com/
Group Buying Canada provides:
• News & blog commentary on the daily deal space
• Daily Deal Directory: the industry’s main directory of Daily Deal companies and
aggregators in Canada
• A review of Daily Deal Technology Platforms. An analysis of these platforms for those
who wish to launch a daily deal service and determine which platform to use.
• Project Management and consulting for those needing hands on assistance in
launching or growing their Daily Deal service.
• Data on the Daily Deal space in Canada.
“The services we provide are valuable. In any growth market there requires strategic thought, analysis and consulting services. Such is the case in the Daily Deal space. The services we provide help clients determine the most effective daily deal strategy for their situation. This provides an enormous amount of time savings, potential mistake avoidance and solid business development practices”, said Albert S. Bitton. “This space will continue to grow rapidly, with more competitors and industry changes. There are a number of decisions that must be made if a Daily Deal service is to be successful. Hopefully, we can help clients make better ones.”
# # #
Group Buying Canada provides research, analysis, consulting and data to senior executives, entrepreneurs, business owners, publishers, media companies, industry & investment professionals on the group buying/daily deal space in Canada. Group Buying Canada is lead by strategy and industry consultant Albert S. Bitton. He has become one of the country’s leading authorities on the Group Buying/Daily Deal space.