To build its upon years of expertise in the medical industry, Oasis appointed Brian Sokol as its CEO. Sokol previously worked as an executive with Blue Coral, a car-care products brand. “He’s done everything from sell products through ‘As seen on TV’ to dealing with the largest retailers in the country, and everything in between. Oasis hopes to boost sales by expanding its distribution and beefing up marketing and Public relations,” Ghannoum said.
Oasis plans to release a reformulated version of its mouthwash, but the new version will be aimed at consumers over the age of 50. "Partnering with Coming of Age, will provide Oasis the expertise needed to connect effectively with baby boomer and older customers", said Ghannoum.
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Established in 1991, IL based Coming of Age, Inc. provides clients' full service advertising agency services, PR services, sales & service improvement training & turnkey Customer Loyalty/Affinity Clubs to secure and keep baby boomer and older customers.