Braun have only recently introduced the new Braun watch collection which consist of a range of minimalistic wristwatches that have classic and sleek designs, neutral colours and a modern outlook with a hint of 1970's retro style.
The new range of Braun watches reflect many old models from the 1970's that were designed by Dieter Rams and Dietrich Lubs only this time around the old models have been slightly redesigned to give them a more modern look, however they still retain the 1970's retro appeal.
Braun have been world leaders in product design since the 1930's when Braun were the leading radio manufacturer in Germany. After that Braun developed record players and audio equipment up until the 1950's when the trademark Braun shaver was introduced. Since then they have gone on to design a whole range of household, grooming and electronic products giving the Braun name a strong association with modern German design, functionality and robustly made products.
The range of Braun watches sees a slight change in direction for the company into a market that it had until recently almost abondoned. In the 1970's Braun had a crack at the wristwatch market when they introduced several variations of the DW20 and DW30 watches producing only several thousand models which practically went unnoticed until their rediscovery by the next generation of watch lovers in recent years.
The minimalistic designs are rareity of some of these 1970's models contributed to them becoming sought after timepieces especially for fans of vintage LCD watches, so the introduction of the new range of Braun watches is great news for fans who can now get their hands on a more modern Braun watch.
The Braun watch collection will be available to purchase online from Watches 2u from the 16th of May 2011.
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UK retailers of watches from leading brands such as Swatch, Casio, Police, DKNY, Timex, Fossil, Guess, Rotary & Skagen.
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