FreshNetworks rolls out multi-market social media strategy for Telefónica Europe

April 20, 2011 - PRLog -- FreshNetworks rolls out multi-market social media strategy for Telefónica Europe.

Specialist social media agency FreshNetworks has been working with Telefónica Europe to develop a consistent strategy for using social media across multiple European markets.

FreshNetworks has created a social media strategy that contributes to the brand’s existing business aims and provides clear guidelines and policies for all Telefónica Europe businesses to operate within. This includes developing an analytical framework for measuring success from all social media activity across five major markets (the UK, Ireland, Germany, the Czech Republic, Slovakia) while also allowing each individual market a degree of flexibility.

FreshNetworks has been working closely with key stakeholders across Europe to support the O2 commercial brand and is providing education and training for 29,000 employees.

Telefónica Europe’s Director of Customer Experience, Graham Webster commented: “Our European social media strategy development, led by FreshNetworks, has brought much-needed expert advice and experience. They have come up with a measurable, sustainable social media strategy and we’re looking forward to working with them on social media across Europe over the coming months.”

FreshNetworks is now Telefónica Europe’s retained social media agency for all Group-sponsored social media projects, programmes and campaigns. The agency will help resource social media moving forward and is now in the process of implementing the strategy in each individual country.

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Notes to editors:

Telefónica Europe (known as O2 to its customers) is a leading provider of mobile services, offering communications solutions to customers and corporates in the UK, Germany, Ireland, Czech Republic and Slovakia.

FreshNetworks is a strategy-focussed social media agency. Our services include social media strategy development and implementation, social media software, design and build, and online reputation management. www.freshnetworks.com

For more information please contact:

Jo Stratmann @ FreshNetworks: jo.stratmann@freshnetworks.com +44 (0) 20 7692 4512

Louise Burke / Rebecca Pain @ thebluedoor PR: lburke@thebluedoor.com  +44 (0) 1252 899 969