Daisy Lowe for Peacocks swimwear collection makes media splash

April 19, 2011 - PRLog -- Peacocks clothes’ plan to extend into more shopping centres is talked about in various national print titles today with the Daily Mail additionally mentioning the history of Peacocks stores. Anticipation for the launch of the new Daisy Lowe for Peacocks swimwear collection continues, as Glamour magazine online celebrates the range, whilst coverage in core titles continues for Peacocks by Design and key Peacocks SS11 products
Today’s Daily Mail discusses value retailers and their move into upmarket shopping centres mentioning the history of Peacocks fashion stores as well as the chain’s successes. “Switched from home-ware to value fashion, emulating brand names. Success came on the back of a big celebrity following.” This story is also covered nationally in The Guardian and Metro newspapers.
Glamour magazine online anticipates the launch of the forthcoming Daisy Lowe swimwear collaboration in its latest issue with enthusiasm, saying ‘Ok, so our summer holidays still feel like they're forever away, but we couldn't wait to share these seriously gorgeous photos of Daisy Lowe with you. These shots are a first - she has designed the four-piece swimwear collection she's wearing herself, exclusively for high street favourite Peacocks, Sophia Loren, eat your heart out.’
The new edition of Mizz magazine recommends Peacocks own brand value Evie Glam cosmetics as a bargain beauty must have, ‘Peacocks now brings us the new glam cosmetics range. These cutely packaged palettes give a fun and professional look. Don’t miss out, head to Peacocks to see the rest of this fabulous beauty range’.
As wedding fashion fever continues ahead of next week’s event, the new issue of Full House magazine includes two Peacocks by Design dresses in its “Wedding Belles” fashion special.
Meanwhile, My Weekly selects Peacocks must have pleated midi skirt as the key to achieving sophisticated red carpet glamour.
And finally, The Liverpool Daily Post’s style blog anticipates the launch of the Daisy Lowe swimwear range, reporting that ‘This week we have been getting exciting about Daisy Lowe’s new line of vintage swimwear for Peacocks’.

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Peacocks are a leading value fashion retailer based in the UK. See the website http://www.peacocks.co.uk/ for more information.