Seattle Management Consultant: 5 Best Practices in Thought-Leadership Web Publishing

April 19, 2011 - PRLog -- To attract the most readers for financial success, five best practices are needed for publishing thought leadership content on the Internet, according to Seattle management consultant Terry Corbell.

“For many publishers facing the dynamics of marketplace-change, it’s challenging to become a frontrunner on the Internet,” writes Mr. Corbell, a business-performance consultant, on his business portal (http://www.bizcoachinfo.com/archives/6211).

“In order to grow their thought-leadership businesses, publishers need to strategize in using the five best practices,” adds Mr. Corbell.

The five best practices:

-Be a champion for your authors and reviewers. Salient keys are creating and maintaining affinity with your contributors and vendors. Be loyal to the people who are good to you and your business.

-Tailor your system to fit your unique needs. Decide what features you want. Make certain you use the right tools for speed. Understand expectations of your competitive environment.

-Don’t waste time and money by simply replicating old procedures. Stay current on technology. Use only the most advanced technology that enhances your publication.

-Focus on improving your publication and your editorial strategy, instead of managing a process. Ask yourself these five questions: What new topics are needed? What topics do we need to de-emphasize? Where should we research ideas? How are we faring against competitors? Are we meeting the needs of our site’s users?

-Select a trusted partner, not just a vendor. Make sure the partner is strategic – a person or firm with true industry expertise.

In addition to his more than 30 years in management consulting, business and the media, Mr. Corbell is founder of a business-portal in which he provides Proven Solutions for Maximum Profits.

His business-coaching strategies include Planning, Operations, Marketing/Sales, Finance, Tech, Public Policy, Human Resources, and Wall Street.

Mr. Corbell is often invited to speak at various organizations.

His confidential management services include: http://www.bizcoachinfo.com/managemen-services.

In human resources training, Mr. Corbell fully understands workplace diversity and cross-cultural communication are necessary for good business (he holds Tribal Citizenship in the Cherokee Nation).

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Terry Corbell is a business-performance consultant and profit professional in Seattle. He also publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.