2012 Honda Civic is giving you a Study Break

Today, Honda Motor America are launching our Civic “Study Break” social marketing tour showcasing our six new 2012 Honda Civic models.
 
April 20, 2011 - PRLog -- Today, Barry Sanders Honda and Honda Motor America are launching our Civic “Study Break” social marketing tour showcasing our six new 2012 Honda Civic models. This tour will present all six of these Civic models to various Universities along the west coast.

This marketing campaign is designed to focus on the campus life living it up in a fun and engaging manner by providing college students with the opportunity to explore and touch the all-new Civic lineup and give you a chance to win a 2012 Honda Civic Si Coupe.

"The goal of the Civic 'Study Break' tour is to engage with young buyers and introduce them to the all-new Civic," said Tom Peyton, brand manager at American Honda Motor Co., Inc. "It offers a unique and fun way for students to learn about the Civic's new interactive technologies and personalization features."

If you want to learn more about this amazing new vehicle, Barry Sanders Honda will be sure to keep you updated with all things Honda. Stay tuned for our next update within the next few days.

About the 2012 Honda Civic:

Featuring the widest array of engine choices available in its class, the 2012 Civic is designed to even better meet the diverse needs of the compact-vehicle buyer when it launches this spring. The entire redesigned ninth-generation Civic lineup will become more fuel efficient with two models – the all-new Civic HF and the Civic Hybrid – each delivering fuel economy estimates of more than 40 mpg on the highway.

Built on the tradition of Honda fuel efficiency, the economical Civic HF model will be the most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring. Equipped with a 1.8-liter i-VTEC engine, the Civic HF is targeted to earn EPA-estimated fuel economy1 of 41 mpg on the highway. The 2012 Civic Hybrid, which will be outfitted for the first time with a lithium-ion battery and a larger 1.5-liter i-VTEC engine, is expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg, an improvement of 4 mpg compared to the current Civic Hybrid. Both the Civic HF and Civic Hybrid models will be equipped with aerodynamic components for improved efficiency and Honda ECO Assist™ technology, an innovation that can enhance efficient vehicle operation while providing feedback to promote more efficient individual driving styles.

In addition to the Civic HF and Civic Hybrid models, the Civic Sedan, Civic Coupe and Civic GX Natural Gas models are also estimated to achieve improved fuel economy compared to the current models. The Civic Sedan and Civic Coupe achieve an EPA-estimated fuel economy2 of 39 mpg on the highway, an improvement of 3 mpg when compared to the current model. The Civic Natural Gas vehicle is anticipated to earn a 7 percent improvement in fuel economy compared to the current model. The Civic Sedan, Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO Assist technology.

Along with improved fuel economy, the new Civic lineup also delivers more performance, particularly with the Civic Si. The Civic Si sedan and coupe models will be equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual transmission. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of torque. Even with the larger engine and a 22 percent increase in torque, Civic Si is targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg; an increase of 2 mpg when compared to the current model.

The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a new "HF" high fuel economy version, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.

Civic HF, Sedan, Coupe and Natural Gas Specifications

•   140 horsepower, 1.8-liter i-VTEC™ 4-cylinder engine
•   5-speed automatic transmission
•   ECO Assist technology
•   EPA-estimated Civic HF highway fuel economy: 41 mpg
•   EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39 mpg

Civic Hybrid Specifications

•   110 horsepower, 1.5-liter i-VTEC™ 4-cylinder engine (combined gasoline + electric)
•   Continuously Variable Transmission (CVT)
•   Lithium-ion battery
•   ECO Assist technology
•   EPA-estimated Civic Hybrid city/highway combined fuel economy: 45 mpg

Civic Si Specifications

•   200 horsepower and 170 lb-ft, 2.4-liter i-VTEC™ 4-cylinder engine
•   6-speed manual transmission
•   EPA-estimated Civic Si highway fuel economy: 31 mpg

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We proudly serve the Stillwater, Edmond, Enid, Cushing and Gunthrie areas of Oklahoma. We buy and sell quality used cars and have a great selection of quality pre-owned vehicles. Visit us at http://www.barrysandershonda.com.
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