Award-winning Publisher Releases Newest Book

April 18, 2011 - PRLog -- "Street Smarts: Beyond the Diploma” & CR Codes – New Vogue in Publishing

WESTPORT, CT., April 18, 2011 - Rand Media Company is soon to release its newest book, “STREET SMARTS: Beyond the Diploma” by Jim Randel (Rand Media Co. Trade Paperback Original; May 2011; $19.95).

“STREET SMARTS: Beyond the Diploma” draws on a prestigious Advisory Board of leaders in business, education, sports, arts, and the military, delivering 125 lessons to help young adults succeed in the real world.

Topics covered include credit cards, networking, self-promotion, identity theft, police procedures, vocabulary, communication skills, and personal development.

A QR Code on each of the 125 lessons sends the reader to the book’s website where they can choose to get daily updates on the topics that most interest them.

QR Codes look similar to barcodes that can be scanned with your smart phone and will send the reader to an online site for more information about the book.

In the past, this technology has been successfully used in advertisements and marketing to get the young reader to find out more information about a product, connecting them to the company in a deeper way. QR codes are now being used in the publishing world to do the same.

To receive an advance copy of “Street Smarts: Beyond the Diploma” (book or e-book) or any other of Rand Media’s titles, please contact Grace Vinton at gvinton@randmediaco.com or (203) 226-8727.

# # #

Rand Media Co’s books examine and synthesize the leading research on an array of topics, determine the bottom-line, need-to-know information, and presents helpful analysis in an engaging way.

Check out www.randmedicaco.com for more information about some of the innovative things this company is doing.