These crystal clear content management solutions are bringing information technology to a whole new level. Recently, restaurants have sampled with digital menu boards that can easily change to promote different menu items and limited time promotions. The digital menu display system can highlight preferable menu options based on the time of day to better influence the consumer’s purchasing decision.
Location-based digital signage is also being used in hotels and on buses to power useful information to guests including real time bus and flight departures and arrivals. The GPS technology means that message displays will change based on location of the bus.
Passengers just arriving in a particular city might be shown ads for a nearby restaurant or other local attraction while passengers departing the hotel and heading to the airport might be shown updated flight departure information and available food options in the airport concourse.
Digital signage displays offer flexible content management with the ability to control where and when messages are displayed. Once considered a premium, digital signage solutions are in high demand as retailers look for new ways to interact with consumers and influence purchasing decisions.
Some of the world’s most noted names in retail are using digital signage solutions to bring attention to their products and services. Chopard, Elizabeth Arden and the NHL store are just a few.
As companies seek renewed approaches to market their products, business or services, digital signage will continue to be a vital component of business to consumer and business to business marketing.
McCann Systems provides digital signage solutions to a number of corporate environments. To learn more about the audio visual design-build services of McCann Systems, visit http://www.mccannsystems.com/
McCann Systems was founded by Frank McCann in 1996 as an audio visual design-build company. For 15 years, McCann Systems has delivered audio visual communication solutions for companies world-wide. As a leading audio visual design integration specialist, McCann Systems offers strong technical expertise, complemented by high levels of creativity and precision. McCann environments can be found in almost every major industry, such as advertising, broadcast, education, entertainment, finance, government, retail, institutional, hospitality, insurance and transportation. Projects include CNN Communication Center in the Time Warner Center in New York City, CNN International in London, Barclays Sales Center in New York City, Bethel Woods Museum in Bethel NY, Elizabeth Arden on Fifth Avenue, NASDAQ’s OMX MarketSite studio in Times Square, NHL Powered by Reebok retail store and corporate offices in mid-town Manhattan, Nintendo World at Rockefeller Center, Medco Health, Client Solution Center in Franklin Lakes NJ, Empire BlueCross BlueShield in Brooklyn NY, JP Morgan Chase Manhattan Bank Command Center; and Boston University Visitors’ Center in Boston MA.
McCann Systems opened their first Regional Office in St. Louis, Missouri in August, 2010. The new Mid West office serves as a hub for McCann’s growing national corporate client base. McCann’
McCann Systems, LLC