New market study, "Thailand Tourism Report Q2 2011", has been published

April 18, 2011 - PRLog -- Thailand Posts Recovery In 2010

Thailand's tourist industry tracked sideways in 2010, with full-year arrivals totalling an estimated 14.23mn, representing a slight increase of 0.4% year-on-year (y-o-y). This represents a recovery from 2009, when arrivals declined 5% y-o-y to 14.18mn amid political unrest and the global economic slowdown. We forecast 15.9mn arrivals in 2011, which would be Thailand's highest ever number of arrivals and indicate that the industry has returned to its pre-2008 growth trend.

This is particularly positive given the period of prolonged social unrest in April and May 2010, and suggests that the tourist industry is relatively impervious to such factors with tourist levels recovering by the following quarter, However, the country's prolonged political instability and the prospects of further unrest remain as downside risks to this scenario, although they are unlikely to spread to the coastal tourist areas.

Airline Sector Booming

The recovering tourism sector has encouraged a number of new airline start-ups in the Thai markets, following a period of retrenchment and consolidation during the economic slowdown. Four new carriers are registered to begin operations in Thailand in 2011, with Thai-owned Kan Air beginning operations on February 25. The new airline will fly domestic routes from its base in northern Chiang Mai, with the aim of increasing services to the south if all goes well in its first few months of operation. The other airlines scheduled to begin domestic and international operations in 2011 are PC Air, CrystalThai Airlines and Sunny Airways.

Focus On Ayutthaya

The central province of Ayutthaya is one of Thailand's major cultural tourist destinations, proving a popular site for both foreign and domestic tourists. It is home to one of Thailand's oldest cities, the former capital of Ayutthaya. Although much of the ancient city is in ruins, large numbers of temples can still be viewed, as part of an impressive temple complex.

The province is entirely land-locked, but the major city of Ayutthaya is attractively located on an island at the confluence of three rivers. The city can be visited from Bangkok, which is only 85km away, but many tourists choose to spend several days in the area exploring the ancient temples and palaces. As a result, Ayutthaya boasts a large amount of high-end accommodation, ranging from boutique hotels to houseboat stays.

The province often forms part of a tour of northern Thailand, with many itineraries passing through Ayutthaya en route to the popular northern destination of Chiang Mai and its surrounding province. In addition, the sacred nature of the ruined temple complex means that it is a popular site for domestic tourism, often focused around religious festivals. As such, the province continued to attract tourists even during the industry slowdown, with the recovery in international tourism in 2010 boding well for its prospects in 2011.

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Report Table of Contents:

SWOT Analysis
- Thailand Tourism SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
Industry Forecast Scenario
- Arrivals
- Table: Arrivals Data, 2007-2015
- Accommodation
- Table: Accommodation Data, 2007-2015 ('000)
- Expenditure
- Table: Tourism Expenditure & Economic Impact, 2007-2015
- Inbound Tourism
- Table: Inbound Tourism Data, 2007-2015
- Outbound Tourism
- Outbound Tourism, 2007-2015
Market Overview - Travel
- Commercial Airlines
- Global Oil Products Price Outlook
- Table: Oil Product Price Assumptions, Q410-Q411 (US$/bbl)
- Table: Oil Product Price Data And Forecasts, 2008-2015 (US$/bbl)
Market Overview - Hospitality
- Tourism Infrastructure
- Accommodation
- Regional Case Study: InterContinental Hotels Group (Asia Pacific)
- Special Focus: Ecotourism
H1N1 And H5N1 Update
Business Environment Outlook
- Table: Asia Travel And Tourism Business Environment Ratings
- BMI's Security Ratings
- Table: Asia Pacific Regional Security Ratings
- Table: Asia Pacific State Vulnerability To Terrorism Index
- Thailand's Security Risk Ratings
- City Terrorism Ratings
- Table: BMI's Asia City Terrorism Index
- South East Asia Security Overview
Global Assumptions, Q211
- Table: Global Assumptions, 2009-2015
- Table: Regional Real GDP Growth, 2010-2013 (% change y-o-y)
- Table: Selected Exchange Rates, 2010-2013 (average)
- Developed States
- Table: Developed States' GDP Growth, 2010-2013 (% change y-o-y)
- Emerging Markets
- Table: Emerging Markets' GDP Growth, 2010-2013 (% change y-o-y)
- Consensus Forecasts
- Table: Consensus Forecasts, 2011 And 2012
Company Profiles
- Centara Hotels & Resorts
- Dusit Thani Hotels & Resorts
- Thai Airways International
BMI Methodology
- How We Generate Our Industry Forecasts
- Tourism Industry
- Tourism Ratings - Methodology
- Table: Tourism Business Environment Indicators
- Table: Weighting of Components
- City Terrorism Ratings
- Table: City Terrorism Risk Methodology
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.