AdPerfect Releases Version 2.6 Of Its Classified Platform

April 15, 2011 - PRLog -- AdPerfect, enterprise-level advertising solution provider to media publishers, has released version 2.6 of its classified platform. With this release, AdPerfect continues to solidify its reputation as an industry leader in self-serve classifieds and expands an already world-class feature set for its customers.

“AdPerfect continues to research & develop new features that will best benefit media publishers’ classified strategy today and in the future. This release adds to an already feature-rich solution, building in more functionality for publisher administrators and advertisers,” said Steve Kump, AdPerfect President & CTO.

Publishers have been given an even greater range of options when it comes to offering attractive, uniquely customized liner ad styles to advertisers wanting to promote their products, services, and announcements. Version 2.6 adds multi-column support for liner advertisements alongside a long list of style options and upsells that include inline graphics, customizable borders, color shading, reverse headlines, and more.

The latest release also expands publisher options for self-serve print display ads. Display ads let publishers design and configure styles in a web-based interface, making them available to advertisers on a package-by-package basis. Eliminating an often time-consuming proof-revision process, self-serve display ads can generate new publisher revenue streams in categories that were otherwise unavailable or cost-prohibitive for advertisers. With version 2.6, publishers can now set up custom graphic libraries and angled text regions. There are also further enhancements to the display ad creation workflow that improve usability and user friendliness.

“With AdPerfect’s platform, publishers are harnessing a forward-looking digital classifieds strategy through self-serve ad placement and a powerful online marketplace,” explains Kump. “And with our performance-based free model, we've eliminated the barriers for any publishers wanting to deploy a first-rate classified advertising solution.”

To learn more about AdPerfect’s Classified Marketplace Solutions visit http://www.adperfect.com/solutions/classified-marketplace....

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AdPerfect offers comprehensive and configurable, web-based advertising solutions designed to achieve maximum revenue for media publishers while reducing costs and simplifying workflows.

The AdPerfect suite of solutions includes: Classified Marketplace Solutions, which let contract and private-party advertisers place classified & display ads using a Self-Serve Order Entry as well as promote classified listings through an Online Marketplace; Reverse Publishing Solutions, which leverage existing online listings and reverse publish them to print, online, mobile & social platforms; Online Advertising Solutions, which publish existing online inventory to dynamic, inventory-driven rich media ads.

AdPerfect’s solutions are used by over 500 media publishers across North America, the UK, and Australia. Some customers include: The McClatchy Company, The New York Times Regional Media Group, Metro News, Postmedia Network, Boston.com, Apartments.com, and Cars.com.