Founded in 2006, Tug is the latest agency to join the council. The company, awarded recently for its creative work in search marketing, works with a number of leading brands including Legoland, Dairy Crest and The Dungeons. Tug will become the youngest agency to join the committee.
Nick Beck, Founder and Managing Director of Tug said:
“We are delighted to join the IAB search council. The committee is doing tremendous work in the search marketing industry to ensure that standards remain high in the UK and the relationship between agencies, brands and the search engines are strong and in the best interests of the marketing industry and the consumer. We have seen how quickly the industry is changing and we have some firm ideas and opinions to bring to the council on how to move forward and I am looking forward to helping shape the industry for the future.”
# # #
Tug is a search engine marketing agency, providing expert strategic consultancy, campaign planning and management for major brands including: Wonderbra, Dairy Crest, The Dungeons, Arthritis Research UK and more. Tug’s services provide a creative search marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, search engine optimisation and social media.