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“TFC Kapamilya Trivia: Matira Matibay” draws crowds at Seasons MarketPlace in Milpitas

ABS-CBN TFC-Seasons partnership enhancing community experience in the South Bay

TFC Matira Matibay a big hit at Seasons!
TFC Matira Matibay a big hit at Seasons!
April 14, 2011 - PRLog -- It boiled down to one last trivia question in the final round: “Which ‘CSC’ is the current president of ABS-CBN Corporation and has hosted the TFC program, Maalaala Mo Kaya? (Do You Remember?) for the last 20 years?”

Helen Alcantara, a TFC subscriber from Merced, California – a city that is a good 81-mile drive to Seasons MarketPlace at Landess in Milpitas, where ABS-CBN International’s The Filipino Channel (TFC) was holding “TFC Kapamilya Trivia: Matira Matibay (Toughest One Survives) last April 9 – was not the first to hit the buzzer. Grace Sayo beat her to it, but she only said, “Charo Santos.”

TFC show hosts Michi Valeriano of Adobo Nation and popular karaoke bar comedian Jesse chorused, “What about the last ‘C’”?

Seizing the opportunity with a steal, Helen hit the buzzer and exclaimed, “Charo Santos Concio!”

And with that correct answer, the ecstatic TFC subscriber and Seasons shopper went home not only with bags of goodies that she won for hurdling two prior rounds, but the wild, wacky trivia contest’s grand prize of a 32” LCD HDTV.  Second prize went to Enrico Soriano and Grace placed third.

“I am so happy!  My husband, Jose, just asked me to come with him today to Seasons to shop. We came all the way from Merced!  And now I’m going home with this huge new TV!”  Helen shared. Like Helen, her husband is an avid TFC viewer who was a finalist in last month’s “Tune-Ay Ka, Kapamilya, Labanang Karaoke,” a karaoke singing contest by TFC at Seasons MarketPlace.

“TFC Kapamilya Trivia: Matira Matibay (Toughest One Survives)” is the third straight show that TFC has brought to Seasons MarketPlace since both parties entered into a partnership as part of their joint community efforts in Milpitas. Seasons MarketPlace at Landess is the new retail and dining center opened by Ayalafil Management and the Seafood City Family of Companies in the heart of Silicon Valley. Last February, the mall unveiled the TFC Lounge which was created to be an interactive activity hub for TFC subscribers and an enhancement to the shopping community experience at Seasons.

“The continuing enthusiastic attendance in TFC events at Seasons MarketPlace is a testament to productive partnership towards creating a vital, thriving and engaged Filipino community in the South Bay,” said Jun Del Rosario, ABS-CBN International’s senior director for cable and satellite. “We want to be able to continue improving and developing our affinity to our loyal subscribers.

“So far, so great,” added Seasons MarketPlace Director Dinna Bayangos.  “The activities of TFC truly align with our vision of making Seasons MarketPlace a one-stop Filipino lifestyle center.  TFC’s daily offerings and monthly shows are becoming part of the overall shopping experience here. We will continue to come up with entertainment ideas and activities that make their stay fun for the whole family.”

The latest addition to the TFC-Seasons partnership is the Philippine Department of Tourism’s Kulinarya, a Filipino culinary showdown and search for the next top Filipino chef, which will be part of the monthly show of TFC at Seasons.  Last Saturday, Chef Edgar Grajo, winner of the first Kulinarya contest held in San Francisco last year, prepared Fresh Lumpia Salad Roll with Avocado Aioli, Rellenong Manok with Bringhe Rice and Concasse Tomato Sauce, and Pineapple Bread Pudding with Banana Caramel Sauce for shoppers to sample after the TFC show.

“We are very fortunate to partner with TFC and Season’s Mall in holding our monthly Kulinarya contest. This brings greater awareness on our unique culinary products among the residents, and recognizes the talents of our Filipino chefs and foodies in the Bay Area”, said Tourism Director Rene de los Santos.

Taking part at last Saturday’s TFC show by donating prizes are other ABS-CBN International products and services like StarKargo, Telecoms and Starry Starry Store, Rod Mercado of Financial Rescue LLC who gave away $50 each to three winners of finance-related trivia questions, and Seasons tenants like Yellow Cab Pizza Co., Filipiniana Boutique, BPI Express Remittance, Farmers Insurance Agency and Banana Fashionland care of Seasons Merchant Relations consultant Girly Ramos.

About ABS-CBN International
ABS-CBN International was created over 15 years ago to be of service to all Filipinos. With the launch of The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company also offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, along with philanthropic support for Filipinos and the communities they now call home.  Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation's wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit www.abs-cbnglobal.com.

About Seasons MarketPlace
Seasons MarketPlace is AYALAFIL’s first Filipino lifestyle center in the United States.   It has over 75,000 sq ft of retail space and is home to one of the newest stores of Seafood City and many other establishments dedicated to food shopping, dining, beauty & wellness and services.  For more information, visit www.theseasonsmarketplace.com .

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Source:Nerissa Fernandez
Location:Redwood City - California - United States
Industry:Event, Entertainment, Shopping
Tags:Tfc, Abs-cbn, Seasons MarketPlace, Milpitas, Trivia, Charo Santos, Yellow Cab, Bpi, Food, Starry Store, Kulinarya, Dot
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