Franklin Sports And Marvel Entertainment Team Up For Super Hero Inspired Sporting Goods Line

Franklin Sports and Marvel Entertainment have announced a licensing agreement for Marvel Super Hero Themed sporting goods
By: Jerry Milani
 
 
Franklin Marvel Images
Franklin Marvel Images
April 14, 2011 - PRLog -- New York—Franklin Sports, a leading provider of sports equipment, and Marvel Entertainment, LLC, a global character-based entertainment licensing company, have announced today a licensing agreement to develop a collection of high quality sporting goods featuring Marvel’s legendary Super Heroes. The announcement was made on behalf of Franklin president Larry J. Franklin and Marvel Entertainment’s President of Consumer Products for North America Paul Gitter.

The Marvel products created by Franklin will include a wide-variety of sports including baseball, basketball, boxing, football, hockey, soccer, tennis and indoor and outdoor games featuring Marvel Classic properties and upcoming feature films from Marvel Studios such as Thor, Captain America: The First Avenger and The Avengers. Initial product will be available to consumers for the holiday season in 2011.  

“We are proud to team with Marvel Entertainment to produce sports products featuring their beloved characters,” said Larry J. Franklin. “Marvel Super Heroes complement our existing entertainment licenses and give us the sporting goods industry’s most powerful entertainment program.  Kids and adults alike will be delighted with the new and exciting products that we plan to introduce.”  

Paul Gitter added, “Franklin Sports is a renowned name in the sporting goods industry and we felt they could create an exciting collection inspired by our Super Heroes. This partnership enables Marvel to expand into key retail distribution channels and we look forward to product rolling out later this year.”

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Franklin Sports (www.franklinbaseball.com) is the maker of the official batting glove of Major League Baseball which is worn by many of the world’s finest hitters.
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Source:Jerry Milani
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Tags:Sporting Goods, Marvel, Spider Man, Thor, Franklin Sports, Comics, Comic Books, Super Heroes, Licensing
Industry:Sports, Business, Entertainment
Location:New York City - New York - United States
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