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Follow on Google News | Marketing Firm Turns Wednesday into “Winesday”: The Longest Running Virtual Wine Tasting EventRecipe food & beverage marketing hosts the longest running virtual wine tasting event on social media channels.
By: Christine Gorney Every month through their social media channels, Recipe announces the varietal they will be tasting, along with the bottle they choose to uncork each Wednesday. Recipe invites others to try the same varietal from their home, office, or even stop by the Recipe location for a taste. Recipe’s blog, Facebook, and Twitter keep followers updated so they can enjoy Winesday© from virtually anywhere. During the month of April, Winesday© will feature several wines of the Rhone varietal. “Winesday© Virtual wine tasting has become increasingly popular in recent years with the rise of social media. Gary Vaynerchuck, creator and host of Wine Library TV, has grown a community of over 80,000 followers from his web series, blog, Twitter, and Facebook. He has made appearances on several national television programs and has been featured in various newspapers, magazines, and radio shows. Vaynerchuck’ Winesday© gives wineries, wine lovers, and the casual drinker the convenient opportunity to share their love of wine without the limitations of location. Recipe has partnered with Central Coast Wines for their weekly bottle selections, and encourages local wineries to use Winesday© as a chance to recommend their own wines to wine lovers exploring new varieties. “It is a huge opportunity for wineries. If they want to promote their wine, they can come post on our Facebook page anytime ¬¬– we’re open to it. They don’t have to drag out the tables, the tents, the pourers…It’ # # # Recipe, owned by Frank Scotti and Ellen Curtis, is a full-service marketing agency specializing in the food and beverage industry. The office is located in San Luis Obispo, Ca. Recipe offers award-winning creativity across all marketing channels including social media, packaging, web and advertising. For more information on Recipe and its clients, visit http://www.recipemarketing.com. End
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