Petsecure Pet Insurance and VPI Pet Insurance Honouring Pet Parents with National Pet Parent's Day

April 14, 2011 - PRLog -- In honour of devoted pet parents across North America, Petsecure pet insurance, along with VPI Pet Insurance, is pleased to acknowledge April 17th, 2011 as National Pet Parent’s Day.  

National Pet Parent’s Day was founded in 2008 by VPI Pet Insurance to recognize pet owners for the important role they play in their pets’ lives. From giving their pets love and appreciation, to caring for their pet’s health and providing them with a safe home, Petsecure pet insurance is applauding pet parents for continuing the trend of humanizing their relationship with their furry loved one.
"We’re pleased to see this strong human-animal bond with our members.” says Randy Valpy, President & CEO of Petsecure pet insurance. “It’s this type of bond that has contributed to the increased awareness of pet health insurance and shows the dedication pet parents have for their pet’s well-being. As 76% of pet owners have said they would spend any amount to keep their pet alive, we are proud to give pet parents the security and peace of mind they want, when it comes to their pets’ health.”    

According to a recent survey by the American Animal Hospital Association (AAHA):
•   90% of pet owners consider their pets as part of the family;
•   83% of pet parents consider themselves as their pet’s mom or dad;
•   87% of committed pet parents include their pets in holiday celebrations;
•   62%  celebrate their pet’s birthday
•   67% of pet parents travel with their pet
In celebration of National Pet Parent’s Day, Petsecure pet insurance has designed complimentary e-cards available for download. Visit www.petsecure.com/ecards , until the end of April, to send an e-greeting to the pet parents in your life.

# # #

Petsecure pet insurance, the core brand of Western Financial Insurance Company, is a wholly owned subsidiary of Western Financial Group (TSX: WES). Petsecure is Canada’s oldest and largest pet insurance provider with over 20 years of offering innovative pet insurance to Canadian pet parents. Petsecure has 2 unique pet insurance options to choose from; Petset which offers basic, value-priced coverage or Secure For Life™ which offers the most comprehensive coverage in Canada. Petsecure also offers dental coverage and special coverage including alternative treatments, behavioural therapy and medical devices. Petsecure is the only pet health insurance provider in Canada to offer their exclusive Secure For Life™ guarantee.