House Research Institute Brings "Sound Rules!" to Los Angeles to Educate Teens on Healthy Hearing

PRLog (Press Release) - Apr. 14, 2011 - Los Angeles – April 13, 2011 –The House Research Institute (HRI) announced that it will host " Sound Rules! A Sound & Hearing Celebration" for teens at the Director's Guild of America (DGA) Theatre in Los Angeles on May 12. The after-school event, that is designed to encourage healthy hearing practices among teens, is free and will feature Paul Stanley, the front-man and co-founder of KISS, Florence Henderson, one of America’s most-loved TV and stage stars best known from The Brady Bunch  series,  and John W. House, M.D., House Clinic physician and House Research Institute President. The event will also feature a performance by Black Crystal Wolf Kids, who have been dubbed as the world's first indie-rock tribute band.

House Research Institute is a leading non-profit, formerly known as House Ear Institute, dedicated to improving the quality of life for people with hearing loss and related disorders through scientific research, patient care and the sharing of knowledge.

The two-hour event, part of HRI's healthy hearing teen initiative "It's How You Listen that Counts®" that has educated millions of teens around the world since 2006, will feature a fun-filled, information-packed agenda while addressing the pervasive issue of noise-induced hearing loss among teens.

According to a recent study published in JAMA, one out of five teens suffers from hearing loss -- a 30 percent increase from just 15 years ago. More than one third of these cases are caused by over-exposure to sound levels above 85 dB.

"As a rock musician I’ve seen the damage caused by noise-induced hearing loss first hand. It’s important to get the word out to young people who may be damaging their hearing – often times without even knowing it," commented Paul Stanley. "Noise-induced hearing loss is permanent, but it’s easily preventable without any sacrifice to the listening experience. The 'Sound Rules!' event is a cool way for teens to learn about healthy hearing while having a great time. My profession may give me more credibility in some eyes than the advice of a doctor. If you won’t listen to someone in a white coat, listen to someone in black leather!"

In addition to Paul Stanley, Florence Henderson and leading experts from House Research Institute, "Sound Rules" will feature other activities including a teen game show, a chance to win valuable prizes and a unique pre-event "Sound Choice Video Essay Contest." The video essay contest encourages teenagers to view the educational material about hearing loss prevention on the institute’s teen website at www.earbud.org, then demonstrate what they’ve learned in a creative way by producing a video essay. The grand-prize winner, who will receive a custom electric guitar autographed by Paul Stanley and be introduced by him in person, must be present at the event to claim his or her prize. There will be a number of other fun contests and prizes as part of the event. For complete event details and teen registration, visit www.soundrules.org.

Following are details on the event:

           Date/Time: Thursday, May 12 between 3:30 pm and 5:30 pm
         
           Location:  Directors Guild of America, Theater One
                             7920 Sunset Blvd., Los Angeles, California

Space is limited for the event and reservations are required. For more information and registration, visit http://www.soundrules.org.  For more information about HRI's "It's How You Listen That Counts®" initiative, please visit http://www.earbud.org.

Photo:
http://www.prlog.org/11436784/1