New Market Study Published: United States Consumer Electronics Report Q2 2011

April 14, 2011 - PRLog -- The US consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$246.8bn in 2011. This is expected to increase to US$284.0bn by 2015 at a CAGR of 3.6%, driven by premium TV sets, smartphones and notebooks.

In the first half of 2010, sales of consumer electronics products such as smartphones and LED-backlit TV sets grew strongly as the recovery gathered traction. One positive factor in 2011 is new cuts on petrol taxes as well as the extension of unemployment benefits and the 2001/2003 tax cuts, although the overall rate of expansion will still be weaker compared with previous recoveries from recession.

Mature markets in many segments mean growth will rely to a large extent on product innovation such as Android smartphones and touchscreen handsets as well as 3D and internet-enabled TV sets.

Computers

BMI forecasts US PC sales of US$129.3bn in 2011. CAGR for the 2011-2015 period will be around 3.2%, but multimedia and entertainment notebooks are growth areas. US PC sales grew strongly in 2010, boosted by a revival of the business market. BMI projects the market is on course for total PC sales of around 90mn in 2011. Netbooks and notebooks remain the largest product category but face competition from the smartphones of Palm, RIM, Apple and other vendors as well as tablet notebooks, spearheaded by Apple's iPad.

AV

The US domestic video, audio and gaming device market is projected at US$64.6bn in 2011. Video applications will account for around 80% of demand during the 2011-2015 forecast period, with growth areas linked to new technologies such as LED TV sets, 3DTV and Blu-ray. Around two-thirds of US households now have flat-screen TV sets, which will require manufacturers to introduce new features to encourage continued upgrades. Vendors will focus on product innovation, with drivers including improved display quality and wider screens, as well as features such as internet connectivity.

Mobile Handsets

Total US market handset sales are expected to grow to around 147mn units in 2015. With an increasingly saturated US market, handset revenues will be driven by emerging product areas such as smartphones, touchscreen phones and HD camera phones. Smartphones will be a key growth area, currently accounting for 20% of volume sales in the US market, with Android models the fastest growing handset market segment in H210. As new long-term evolution (LTE) networks began to come online in 2010, this should boost replacement handset purchases.

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Report Table of Contents:

Executive Summary
- Computers
- AV
- Mobile Handsets
SWOT Analysis
- US Consumer Electronics Market SWOT
- US Political SWOT
- US Economic SWOT
- US Business Environment SWOT
Consumer Electronics Market
- Computers
- Table: Computers - Demand
- Drivers
- Segments
- Netbooks
- Tablets
- E-Readers
- AV
- Table: AV - Demand
- Mobile Handsets
- Table: Mobile Communications - Demand
- 3G
Consumer Electronics Industry
- Table: US Consumer Electronics Shipments
- Semiconductors
- Table: US Semiconductor Exports
- Computers And Computer Accessories
- Table: US Computer Exports
- AV
- Table: US TV Exports
- Telecommunications
- Table: US Telecommunications Exports (US$bn)
Industry Forecast Scenario
- Table: Consumer Electronics Overview
Industry Developments
- Macroeconomic Forecast
- Table: United States - Economic Activity, 2008-2015
Competitive Landscape
- Computers
- Hardware
- Price Competition
- Strategy Adjustments
- Tablets
- Netbooks
- Handsets
- AV
Domestic Company Profiles
- Apple
- Vizio
- Motorola
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.