PRLog - April 13, 2011 - JERICHO, N.Y. -- Personal Training Institute (PTI) is pleased to announce the Grand Opening of its unique fitness and nutrition club in Southern California with its first franchise to open in Encino. The Grand Opening will take place at PTI’s new location at 16350 Ventura Boulevard (near Hayvenhurst Ave., across from Ralphs) in Encino. New owner and President, Joe Hlavenka of West Toluca Lake, says that the public is welcome to take part in the festivities. The official ribbon-cutting ceremony is planned for 12 noon on Friday, April 29th, with representatives and members of the Encino Chamber of Commerce. A Grand Opening Reception will follow on Friday evening from 5 pm – 8 pm., featuring complimentary food and beverages, raffles, club tours, free body and nutrition evaluations, personal time with PTI’s trainers and nutritionist and more. The Grand Opening activities will continue on Saturday, April 30th between 12-3 p.m.
Personal Training Institute-Encino
“I am very pleased to welcome Joe Hlavenka to our family of franchise owners,” commented Carol Kur, MSRD, Co/founder of Personal Training Institute. “A fitness enthusiast with a background in the healthcare industry, Joe brings both the passion and business expertise to build a strong club that will deliver results for his clients!”
“The PTI combination of strength training and nutritional guidance, provided one-to-one to each member seems like the perfect fit for the Southern California lifestyle.” Hlavenka commented. “I’m looking forward to providing the opportunity, incentive and inspiration to improve the quality of life for each of my PTI members, one life at a time.”
PTI programs are designed for members ranging in age from children to seniors. Programs vary from endurance training and weight loss to strengthening, sculpting and nutritional education.
Hlavenka, who has run six marathons, including most recently the LA Marathon on Sunday, March 20, 2011, and several duathlon races, wanted to build on his personal dedication to fitness, and his strengths in the area of sports, health and wellness. He was drawn to PTI because of its unique personalized approach to both fitness and nutrition.
He also brings exceptional communications skills in the area of healthcare. He served as Director of Marketing Communications for St. Jude Medical and was the Principal in The H is Silent, a medical marketing communications company. He continues to provide pro bono marketing and public relations for the non-profit organization Community Counts, and lends his strategic marketing support to the National Human Resources Association – LA Affiliate as a board member.
Personal Training Institute: PTI has been changing lives since 1987 by combining its proven integrated program that encompasses one-to-one strength training and customized nutrition counseling for every client. Ranked in Entrepreneur’
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PTI has been changing lives since 1987 by combining its proven integrated program that encompasses one-to-one strength training and customized nutrition counseling for every client. Ranked in Entrepreneur’