Lilac Black, LLC Partners with Denise Austin on The Balancing Act, Airing on Lifetime Television

April 13, 2011 - PRLog -- Contact:      
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Branded Entertainment Pioneers O2 Media announce the partnership of Lilac Black, LLC and The Balancing Act’s popular Denise Austin series.  Every Monday throughout 2011, Denise will introduce a selection of activewear from Lilac Black’s sophisticated clothing line.  Make sure to tune in to ‘The Balancing Act’ and  the Denise Austin “Wake-Up and Go” series Monday’s at 7:00am (ET/PT) airing on Lifetime Television.

There are two female designers behind the savvy activewear line, Catherine LaBelle, Director of Design/Partner of Lilac Black, LLC, and Heidi McGill, Designer/Partner of Lilac Black, LLC.

“At Lilac Black, we are in this business because we love helping women feel empowered and beautiful.  We can’t think of a better way to introduce our line of high-style, low-maintenance women’s activewear than partnering with ‘The Balancing Act’ and Denise Austin.  Together ladies, we’ve got you covered,” says LaBelle.

“Our main goal is to offer gorgeous clothing that celebrates and supports the female form, while offering superior functionality and durability,” adds McGill.  “Each decision about the clothes takes a women’s needs to heart, like flattering waistbands, long slimming tops that stay put during inversions, soft wicking fabrics, and easy care.”

Lilac Black collections are designed to bring spirit and sophistication to activewear.  Each season will offer a unique story that will infuse the line with cohesive colors and styles.  Their first limited collection is called “Vintage Sports”, which takes you back to the good old days of boxing, football and baseball to inspire women with: bold stripes, patches, practice gear shapes and statement lacing.  They celebrate the history of sports while adding a daring feminine twist to state of the art performance fabrics and high tech features.  

“We are excited to have Lilac Black partner with the Denise Austin “Wake Up & Go” series on ‘The Balancing Act’.  Introducing their activewear clothing line on the show will offer our women viewers unique options to the normal workout outfit, one that they can wear anytime- anywhere,” says Danielle Silverman, O2 Media Sr. Vice President of Partnership Development.  

Make sure to tune in to Denise Austin’s “Wake Up & Go” series throughout 2011 as Denise features Lilac Black’s latest activewear designs.

Lilac Black offers activewear that’s not only sophisticated—but affordable.  They believe in burning calories-- not your hard earned dollars.  For more information, visit http://www.lilacblack.com.  

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.  

About O2 Media:  O2 Media Inc. is a fully integrated television production and marketing firm with a core focus on developing branded entertainment, direct response marketing, and interactive marketing.  O2 Media is the only Branded Entertainment organization to have TV network relationships that fully integrate their shows into the networks’ programming grid.  As the elite producers of Brandutainment™, O2 has worked with over 8,000 companies, and some of the largest brands in America, including:  Wal-Mart, P&G, Microsoft and other Branded Entertainment firms like Disney, MTV, Twenty Century Fox and more.

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Brandutainment™ at http://www.o2mediainc.com.