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Follow on Google News | LEXOSmedia Unveils New Advertising Technology at National Trade EventLEXOSmedia, introduces its flagship ad technology at Ad:tech San Francisco this week; the world’s only patent-protected Cursor Ad Unit, which can change the state of a user's cursor into a branded message momentarily.
By: LEXOS MEDIA LEXOSmedia founder and CEO, Craig Pisaris-Henderson, speaks of the new technology, “Cursor ads present relevant messages to the user, while providing a great increase in ad engagement for advertisers, as proven in multiple studies. We’re at Ad:tech this week to let publishers and advertisers know about what we believe is the most effective advertising vehicle ever created. “Ad:tech is an interactive advertising and technology conference and exhibition, with events around the world several times each year. # # # LEXOSmedia is a Digital Media agency and exclusive provider of cursor-based advertising. The company has launched two business units to address the display and contextual sectors. For the display sector, the CursorMarketing.com unit provides branded advertisers, top-tier publishers and media outlets with a new way to monetize their digital properties through cursor-based "branded advertisements." End
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