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Treasures Of Tuscany Imports Centuries Old Tradition With The Launch Of Their New Olive Oil

Artisanal processes give a new importer a compelling story to support a compelling product

April 12, 2011 - PRLog -- Treasures of Tuscany, an importer of high quality extra virgin olive oil, aims to introduce Americans beyond what can be simply tasted by importing the culture and tradition of old world Tuscany.

The olives used to create Treasures of Tuscany Extra Virgin Olive Oil are from the Leccino and Frantoio species which originate on a centuries old farm in the Province of Pistoia, Italy, are handpicked annually in autumn and are pressed within twenty-four hours of harvest.  The end result is a superior, Toscana I.G.P. denominated product that stands out in appearance, fragrance and taste with its distinctive bright green color, aromatic fruity aroma and full bodied, peppery finish.  
Treasures of Tuscany is the creation of Lisa Mushaw, founder of the Tuscan Gourmet Italian Culinary Tours, a company that coordinates chef instructed classes and olive farm tours in Italy, geared towards jet-setting American foodies.  Mushaw is proud to represent a product that reflects her love for Italy and highlights the artisanal process witnessed annually by her tour guests.  “During harvest time the branches of the olive trees are hit by an 84 year old farmer, shaking the olives loose.  They are then collected in nets on the ground and never touched by human hands, thus preserving the acid level,” raves Mushaw.  “We use the traditional method of olive collection, the way it was done thousands of years ago.”

Wholesale distribution for Treasures of Tuscany Extra Virgin Olive Oil originates in Fairfax, VA and is available for order throughout the United States.  The online store and more information regarding Treasures of Tuscany Extra Virgin Olive Oil can be found at www.treasuresoftuscanyoliveoil.com.

If you'd like to schedule an interview with Lisa Mushaw or obtain a product sample, please contact Crystal Black Davis at (877)628-6128 or crystal@thehouseofsavvy.com

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Savvy is a Manhattan based product development and promotions firm specializing in creating awareness and driving demand for gourmet, specialty and imported brands.

We support our clients with solutions that position them for market readiness: branding, packaging, labeling, import regulatory, channel development, sales, in-store demonstrations, market research advertising, merchandising, loyalty/retention programming development and trade show support...efficiently and cost-effectively.

Savvy measures success with our proprietary ROI3 approach: Return on Investment, Impact and Impressions. Our formula not only enhances the bottom line, but positioning and recall as well.

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Contact Email:
***@thehouseofsavvy.com Email Verified
Source:Crystal Black Davis
Location:New York City - New York - United States
Industry:Business, Agriculture, Shopping
Tags:Olive Oil, Import, Specialty Food, Gourmet Food, Minority Business, Women Owned Business, Virginia Business
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