There’s no polite way to say it: the television advertising process is antiquated and broken.
Brands and agencies are frustrated, pushing for efficient ways to plan and purchase media,
measure and analyze data across ALL platforms. TV, PC, mobile, out-of-home—
marketing requires a measurement system with a common currency. Panel examines the
Advanced Advertising Media Project and how advertisers are raising the stakes for their
TV distribution partners by forcing innovation. Dynamic targeting, precise real-time metrics,
contextual creative delivery, seamless sponsorship integration, engagement and transactions
are just a few benefits brands seek from television in an On Demand world. Why wait?