Press Breakfast: Madison Avenue Throwdown - Advanced Advertising Challenges TV to Step Up to Digital

PRLog (Press Release) - Apr. 11, 2011 - Please join us for Brunch!

What:      Press Breakfast & Panel Discussion

Topic:      Madison Avenue Throwdown:
      Advanced Advertising Challenges TV to Step Up to Digital

Who:      Hosted by the ITV Alliance, featuring executives from
      the 4As (American Association of Advertising Agencies)--
      Digitas, Black Arrow, Rovi and Nielsen


When:      Tuesday, April 12, 10:00 – 11:30 am

Where:      Embassy Suites Convention Center (block from South Hall)
      3600 Paradise Rd., LV 89169  
      702 893 8000 f 702 893 0708
      Room: Chancellor II


Details:   Madison Avenue Throwdown:
      Advanced Advertising Challenges TV to Step Up to Digital

There’s no polite way to say it: the television advertising process is antiquated and broken.
Brands and agencies are frustrated, pushing for efficient ways to plan and purchase media,
measure and analyze data across ALL platforms. TV, PC, mobile, out-of-home—21st century
marketing requires a measurement system with a common currency.  Panel examines the
Advanced Advertising Media Project and how advertisers are raising the stakes for their
TV distribution partners by forcing innovation. Dynamic targeting, precise real-time metrics,
contextual creative delivery, seamless sponsorship integration, engagement and transactions
are just a few benefits brands seek from television in an On Demand world.  Why wait?