Following a period of rapid development Augmented Reality (AR) has become an increasingly familiar feature on the commercial landscape as companies seek to provide users with a new level of interactivity by transposing digital information over a view of real world. Pointing to examples that have seen the technology flood into the mainstream market via brochures, advertisements and smart phone apps, Line Digital's executive team believes that the ability to deploy such applications will play a central role in the agency's continued growth.
“Augmented Reality is something we're keen to make work for our clients. As a technology it is maturing rapidly and as all the available evidence shows, there's real public appetite for applications that they can interact with in a richer, more engaging way," said Line Digital Managing Director Ross Laurie.
"Most crucial, however, is the value that AR can deliver to businesses. From creating truly immersive retail applications to driving footfall at trade and recruitment fairs, the range of potential uses companies can derive from this technology is virtually limitless."
Line Digital (http://www.line.uk.com) believes that the sense of fun and wonder inherent in Augmented Reality applications can help deliver business value in a range of exciting and unusual ways. From using installations at Trade Shows and Graduate events to generate traffic through to creating interactive office plans and venue guides, the technology is no longer the sole preserve of marketing departments and should be regarded as a tool suitable for deployment across the organisation.
The Magic Symbol (http://www.magicsymbol.com/
"We're delighted to be working with Magic Symbol in such an exciting technology. Bringing digital communications closer to the real world is going to be one of the market's most compelling themes for the next few years, and the entire team is looking forward to meeting that challenge head on," said Laurie.
Insightful, knowledgeable and creative. That’s Line. A digital agency that works alongside our clients to deliver success for us both. Using sophisticated internet-based marketing techniques, Line offers accountability and results, delivering innovative easy-to-manage technology and award-winning design. The results are here for all to see.
For further information, please contact:
Ross Laurie, Managing Director, Line Digital: 0131 524 3260
Iain S Bruce, Revolver PR: 0845 130 8992
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Revolver PR is a digitally enabled public relations consultancy, combining key press and public relations skills with leading-edge understanding of Digital PR, online news distribution, social media campaigns and video marketing.