Adobe Introduces Creative Suite 5.5 Product Line in India

April 11, 2011 - PRLog -- Creative Workflows
INDIA, — April 11, 2011 — Adobe Systems Incorporated  today announced the new Adobe® Creative Suite® 5.5 product line in India, enabling designers and developers to target popular and emerging smartphone and tablet platforms, as the revolution in mobile communications fundamentally changes the way content is distributed and consumed.  Today’s launch marks a significant change to Adobe’s product release strategy for Creative Suite, the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media.  Adobe now plans to have milestone Creative Suite product introductions at 24-month intervals and – starting with Creative Suite 5.5 – major mid-cycle releases designed to keep the worldwide creative community ahead of the latest advances in content authoring. The new Creative Suite 5.5 product line will consist of: CS5.5 Design Premium Suite, CS5.5 Web Premium Suite, CS5.5 Production Premium Suite and an enhanced Photoshop® Software Development Kit (SDK).
“Creative Suite 5.5 will drive the development of new digital experiences across devices, including all major smartphones and tablets,” said Shantanu Narayen, president and chief executive officer at Adobe. “As publishers, media companies, advertisers and enterprises transform the way they develop and distribute their content, Adobe will be there to support them with technology innovations in content creation, management, measurement and distribution.”
Prabhjeet Singh, Country Marketing Manager-India, Adobe Systems said, “There is significant change in the way content is being consumed in emerging markets like India.  As a leader in content authoring solutions, we want to make sure that our customers have the latest technology to keep pace with this change. With the swift market adoption of devices, design, interactivity and the ability to move content across screens has become pivotal for content creators.  With Adobe Creative Suite 5.5 we are providing industry-leading tools which will allow content creators to design and deliver rich content on any screen with greater efficiency.”
Robert Berkeley, CEO of Express KCS, a leading provider of creative business process outsourcing solutions said, “We have had a great experience using Adobe Creative Suite to produce and deliver digital publishing solutions for our clients. Given the rapid proliferation of a wide variety of devices, we now look forward to even more exciting features and tools from Adobe that will enable us to create compelling content experience for multiple screens like smartphones and tablets.”
The new Creative Suite 5.5 Web Premium suite is packed with innovations in HTML5 and Adobe Flash® authoring tools, empowering customers to create, deliver and monetize rich content and applications for virtually any screen.  This release helps enable designers and developers to deliver mobile applications on Android™, BlackBerry® Tablet OS, iOS and other platforms; create rich browser-based content across screens using HTML5; and leverage Flash Player to deliver premium video content, casual games and rich Internet applications.  
With today’s announcements, Adobe is extending the creative process beyond the desktop by helping integrate tablet devices into creative workflows.  A new scripting engine in Adobe Photoshop and an enhanced Photoshop Software Development Kit (SDK) enable developers to build tablet applications that interact with Photoshop from Android, BlackBerry and iOS devices.  Adobe also announced three new iPad applications that demonstrate the creative possibilities of using tablets to drive common Photoshop workflows – Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop.
For video and audio professionals, Adobe Creative Suite 5.5 Production Premium suite delivers breakthrough performance, workflow improvements, creative innovations, and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals worldwide. In just one of the innovations, the powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere® Pro CS5, broadens its graphics processing unit (GPU) hardware support to include laptops and more supported cards, allowing users to open projects faster, get real-time feedback and work more smoothly at higher resolutions.