Fifth of Parents Put Make-Up on Toddlers

April 12, 2011 - PRLog -- As part of research into the parenting habits of Britons, the UK’s leading discount and voucher code website, http://www.MyVoucherCodes.co.uk has conducted a study of 1,312 parents of children under the age of  three; in a bid to discover their attitudes towards toddlers using beauty products.

The study, conducted by http://www.MyVoucherCodes.co.uk, found that almost a tenth, 8%, of the parents asked admitted to putting ‘fake tan’ on their toddler. When asked to explain their reason for doing so, the majority, 59%, said they did so as their 'child had asked them to;' whilst 17% had done so 'for a special event.'

Respondents to the study by http://www.MyVoucherCodes.co.uk were also asked if they had put make-up on their toddler, to which just over a fifth, 21%, said ‘yes’.  When asked to stipulate why they had done so, the fact that their 'child had asked them to' was again the most popular reason, with 68% labelling this as the main motivating factor. Furthermore, 6% admitted that ‘boredom’ was the reason for putting make-up on their toddler; whilst 22% had done so 'for a special event.'

According to the research by http://www.MyVoucherCodes.co.uk, 18% of the parents asked admitted to previously ‘straightening the hair’ of their toddler; whilst 14% of the respondents claimed to have ‘pierced’ their toddler’s ears. When once again asked why they had done so, the majority, 52%, claimed that they had done so because they think it ‘looks pretty.'

Those who had pierced the ears of their child under the age of three were further asked if they were concerned about the safety element of doing so. Over half, 53%, stated "no."
 
Mark Pearson, chairman of http://www.MyVoucherCodes.co.uk, commented on the findings:

“This research has revealed some interesting statistics about how parents approach beauty products in relation to their children. I think many a parent will have been pestered by their young child to try beauty or styling products, particularly if they watch the parents themselves putting them on. Whilst this can of course be completely harmless, parents must remember that most products of this nature are designed for adult skin; with the chemicals in make-up and fake tan often being harmful to younger, more sensitive skins. This is also the case with ear-piercings, as although this is entirely at the discretion of the parents, earrings can be harmful to children who are not old enough to take proper care with their ears.”

He continued,

“I think that certain celebrity mums have been known to straighten their children’s hair or dress them up with make-up, and this could have persuaded some of the parents that were polled to do the same. All young children enjoy 'dress up'; so as long as they're safe there shouldn't be any problem. ”

ENDS

LINK: http://www.MyVoucherCodes.co.uk.  

For more information please contact Charlotte Horsfall of 10 Yetis Public Relations on charlotte@10yetis.co.uk or 01452348211.

Editor’s Notes

Mark Pearson, Chairman of MyVoucherCodes.co.uk is a regular media contributor regarding online shopping and the credit crunch. At 29, his personal worth is more than £30 million.

Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year.

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UK’s most popular discount site