New Market Study Published: Venezuela Consumer Electronics Report Q2 2011

April 10, 2011 - PRLog -- Venezuela's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at US$3.2bn in 2011. The country's consumer credit binge of the past five years has now ended and BMI projects a lower rate of growth over its five-year forecast period, after negative growth in consumer electronics sales in 2010.

Following the announcement in 2010 of a steep devaluation of the bolivar for 'non-essential' imports such as flat-screen TV sets, demand is likely to be constrained as consumers grapple with runaway inflation, restricted credit availability and the erosion of real wages.

Despite this challenging trading environment, BMI expects an expanding population, rising disposable income and easier access to consumer credit to have positive effects on Venezuela's consumer electronics sales over the long term. The market is expected to grow at a compound annual growth rate (CAGR) of 6.1% to US$4.1bn by 2015, driven by underlying demand for notebooks, digital cameras and digital TV sets. Venezuelan consumers also continue to show enthusiasm for high-end consumer electronics devices such as BlackBerry smartphones.

Computers

Computer hardware accounted for around 37% of Venezuela's consumer electronics spending in 2010, with PC penetration only at around 12%. BMI forecasts computer hardware sales (including notebooks and accessories) of US$952mn in 2011, with local PC production and increased broadband penetration among the drivers. The computer hardware CAGR for 2011-2015 is projected to be 6.4%, with a growing contribution from sales of locally produced desktops and notebooks.

AV Devices

Audio/video (AV) devices accounted for about 28% of Venezuela's consumer electronics spending in 2010. Venezuela's domestic AV device market is estimated at US$915mn for 2011. With Venezuela pledged to embark on digital broadcasting migration, sales of digital TV sets are projected to drive AV spending growth at a CAGR of 7.0% between 2011 and 2015.

Mobile Handsets

Mobile handset sales accounted for about 34% of Venezuela's consumer electronics spending in 2010. Spending is expected to grow at a CAGR of 4.8% to nearly US$1.4bn in 2015, with mobile subscriber penetration passing 102% in 2015. Sales will be dominated by the replacement market, with locally produced handsets taking an increased share. Lower priced handsets will help to drive market growth in more rural areas.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/130625_venezuela_consumer_elec...


Report Table of Contents:

SWOT Analysis
- Venezuela Consumer Electronics Market SWOT
- Venezuela Political SWOT
- Venezuela Economic SWOT
- Venezuela Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales, 2008-2015
- AV Devices
- Table: AV Sales, 2008-2015
- Mobile Handsets
- Table: Mobile Communications Sales, 2008-2015
Consumer Electronics Industry
- Computers
- Handsets   
- Retail And Distribution
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview, 2008-2015 (US$mn)
Industry Developments
- Macroeconomic Forecast
- Table: Venezuela Economic Activity, 2008-2015
Competitive Landscape
- Computers
- Handsets
Company Profiles
- Venezuela de Industria Tecnologica (VIT)
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.