Confirming the leading fashion retailer’s commitment to strengthening its m-commerce operation, the new app presents users with a personalised experience, displaying only those items available in their size and allowing them to share Wish lists via email. Also introducing mobile access to the same day delivery service for customers, the update has been designed to both extend and enhance users’ ability to engage with the company on the move.
“Karen Millen’s approach to the third version of what was already a very successful app really pushed the boundaries in terms of the services the majority of retail apps currently on the market offer. In addition to improving its performance, functionality and creative style we’ve been able to effectively integrate their mobile service with even more of the company’s operation, allowing customers to shop whenever, wherever and however they want to”, said Carolyn Burnett, CEO of NN4M (http://www.nn4m.co.uk/
Building upon the existing Karen Millen iPhone app’s product offering, which included a fully transactional check out process, Store Finder service and access to exclusive and latest news via direct access to the retailer’s blog, the recently updated iPhone app has been designed to improve and refine the mobile retail experience throughout the user’s journey.
In addition to increased functionality allowing users to confidentially enter their clothes sizes and receive a customised selection of only those items that will actually fit, the option to create a shopping Wish List to share with friends or family has further enhanced the interactive and personalised nature of the customer experience.
The integrated check out process has been reworked to include ‘Collect from Store’ and ‘Same Day Delivery’ options, while customers are now able to finalise their payment using their PayPal account in addition to the existing secure payment options.
Emma Bonar, Ecommerce Manager at Karen Millen, said “We are delighted with the latest version of the Karen Millen iPhone app, which will enable our clients to enjoy an exceptional shopping experience wherever they are.
“Great features such as easy checkout with PayPal, same day delivery and the option to reserve online and collect from store all help our clients shop from us when they want, in the way that they want. The new app also enriches our clients’ experience of the brand, offering engaging content such as backstage footage and catwalk video. We’re thrilled to be able to offer this user friendly and engaging app which fits in with our overall retail strategy, and look forward to seeing the results over the coming months.”
NN4M exists at the leading edge of multi-channel retailing, bridging the gap between technical innovation and existing commerce systems. The award winning company works with a raft of industry leaders including Debenhams, River Island, and Karen Millen to create compelling, intuitive realisations of the retail experience across a multitude of digital platforms.
NN4M is the market leader in providing fully integrated, transactional retail apps and mobile solutions.
Unremittingly results focused, the company acts as an expert partner helping major brands forge an innovative and measurable approach to online consumer sales that goes beyond the boundaries of traditional E-commerce operations.
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