VRLA Manufacturing Company, which launched its green bike, e-zipp, late last year in Pune, brought it even closer for the people of Pune. VRLA brought e-zipp to Big Bazaar, Pune on the 21st of March, 2011.
When asked about the reason behind this decision, Mr. Dhaval J Chandan, chairman of VRLA said, “Often times, housewives, aged people and even students are reluctant to go to a showroom to buy a bike. The reason behind it is not very clear, but that’s what we have found out. With the coming of e-zipp to Big Bazaar, we are giving people the convenience of vehicle shopping, just like they have it for grocery shopping, buying clothes and other household stuff”
He adds, “We really want people to adopt green technology in a big way, and bringing e-zipp to Big Bazaar is just a small initiative on our part in that direction.”
VRLA Manufacturing is an energy solutions based company which has other green products to its credit like the induction cooker, solar lantern and energy savers. The company has its manufacturing plant in Baddi, Himachal Pradesh and has a work-force of around 170 people helping it develop innovative green technology.
The company celebrated Holi by celebrating green technology and making it more accessible across every age group and gender. In Mr. Chandan’s own words, “We specifically chose a day close to Holi for the Big Bazaar launch of e-zipp because we wanted to celebrate the greener way of life. And as a part of this celebration, we are even giving customers a discount of Rs 1,000 and a free gift for every booking of e-zipp made through Big Bazaar.”
It definitely looks like the company is going all out to promote a greener life, but only time would tell whether the people of Pune are ready to embrace it or not.
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About VRLA Manufacturing: