Lamborghini Club America to Accelerate Growth and Expansion With Sales and Marketing

April 7, 2011 - PRLog -- Orinda, CA - Lamborghini Club America, the world's largest organization of members representative of Lamborghini owners and enthusiasts, announced today the appointment of a new sales representative and the selection of a marketing and communications agency of record.  The complimentary appointment and selection is part of several strategic initiatives for Lamborghini Club America to accelerate the organization’s growth and expansion.

Cindy Meitle, a seasoned sales and marketing consultant with over 18 years experience in the automotive industry, will represent and lead Lamborghini Club America’s advertising and sponsorship sales strategies and programs.  With a focused career in sales and marketing within the classic and exotic car markets, Cindy will be responsible for building a North American sales team focused on generating sales revenue for the organization to support the expansion of programs and services for Lamborghini Club America members. Cindy’s relationship with the Lamborghini Club America began nearly two decades ago while representing the first public Concorso Italiano in Monterey, California.  

In addition, Lamborghini Club America has selected jill sugita-hulme – brand consulting as the organization’s marketing and communications agency of record. Jill Sugita-Hulme has over 15 years experience in branding and integrated marketing communications leveraging both traditional and bleeding-edge media such as virtual technologies to establish and build global brands.  With a strong background across all marketing disciplines, she has consulted for and led branding and integrated marketing initiatives in small, medium and large corporate and agency environments such as CKS Partners, Resource Interactive, Fujitsu, Philips Electronics, Santa Clara University and VeriSign.  More recently, Jill has supported the Club in the rebranding strategy and website redesign and is partnering with Cindy on the Club’s Annual Monterey Meet sponsorship and event strategies.  She will continue to develop and execute on the Club’s marketing and communications in support of the Club’s goals.

"We have chosen to take a strategic direction to increase member services and grow the business, and this complimentary sales and marketing team provides Lamborghini Club America and its members the ability to accelerate the organization’s growth,” said Jim Heady, chairman, Lamborghini Club America.



About Lamborghini Club America
Founded in 1975, Lamborghini Club America is the world’s largest organization of members representative of Lamborghini owners and enthusiasts. The organization comes together to celebrate the legacy of Ferruccio Lamborghini who created an automotive legend in his relentless pursuit of the extraordinary and creates the opportunity for members to share their own one of a kind experience. Through premier events such as the Annual Monterey Meet, members experience what it means to live one man’s uncompromising approach to work and life. For more information, visit www.LamborghiniClubAmerica.com.

About Car PR USA
For 18 years, CAR PR USA has built a reputation for strong success working within the classic and exotic car realms. Services include the implementation of advanced revenue generation programs focused on the sales of advertising and sponsorships as well as full PR, social media and advertising campaigns. CAR PR USA has contributed to the launch and delivery of more than fifty national events including races, rallies, national meets, formal Concours d’Elegance and classic car auctions held throughout the USA. Globally, the company has implemented and delivered revenue generation programs for more than thirty websites, magazines, radio shows and club publications. Additionally, CAR PR USA represents several clients within the art and music sectors.

About jill sugita-hulme – brand consulting
As principal of jill sugita-hulme – brand consulting, Jill provides results-driven brand marketing consultation and integrated traditional and digital marketing services. With a strong background across all marketing disciplines including corporate, product and channel/partner marketing, external and internal branding, organizational behavioral management and business process optimization and systems development are Jill’s areas of expertise where she provides brand strategies and operational planning for her clients to ensure companies and organizations are delivering on its brand promise to its customers.

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Founded in 1975, Lamborghini Club America is the world’s largest organization of members representative of Lamborghini owners and enthusiasts.