VDP Web to Exhibit & Present at Print Solutions 2011

April 7, 2011 - PRLog -- JFM Concepts and VDP Web will present the pre-conference intensive “Building a Winning Cross Media Campaign” and Exhibit at Print Solutions 2011.  The 2011 Print Solutions Conference and Expo is the most important event of the year for professionals who buy print and related marketing services for resale to customers.  Join us at Booth 618 at Chicago’s Navy Pier Convention Center on May 17–19.  For more information visit  http://www.psda.org/?page=PSConf

Join James Michelson for an in-depth Education Workshop from 1:00 to 5:00 PM on Tuesday May 17th which will develop a comprehensive cross media marketing campaign from initial concept through development, design, fulfillment, follow up and analysis.  Although focused on direct marketing and print, the campaigns featured will tie into all parts of the media mix, including channels not usually associated with commercial print.  These channels will include social media, static advertising in magazines and newspapers, web advertising, billboards, and even broadcast. Using actual campaigns and results from multiple projects as a basis, including recent efforts of the PSDA, this presentation will cover the following:

> Development of marketing strategy and media mix
> Use and coordination of multiple channels
> Data analysis and prospect selection
> Proven design and messaging strategies
> The latest technologies including PURLs, QR Codes, Email, Mobile, the web and more
> Data collection and basic campaign analysis
> Follow up and closing the sale

Delivered in a highly interactive workshop format, participants will dive deep into cross-media marketing programs that work for self-promotion and can be used to support clients and generate new streams of revenue.

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JFM Concepts, is a full service cross media marketing technology firm that features the VDP Complete® marketing system and VDP Web® PURLs (personal urls), Email, SMS, QR Codes, SMS text, and more.