Excutives From Google, Aetna, Wal-mart And General Mills To Speak At Hispanic Conference

April 7, 2011 - PRLog -- ccording to 2010 U.S. census data, the Hispanic population grew an astounding 43% from 2000 to 2010.  “While hundreds of companies have developed some best practices targeting this market segment, many others are just entering the market and want to understand more and hear from experts with insights and experience in this fast growing community of 50 million people,” said Nan Wu, Conference Director , World Research Group   ”Most marketers agree that 2011 is expected to be a breakout year as Hispanic marketing matures across both traditional and digital marketing platforms including social media, mobile and search.”

The conference will feature corporate executives, consultants and agency principals with case studies and other practical perspectives on the market. Leading sponsors for the event include Terra (www.terra.com), a global digital media company serving the Hispanic community.

Hispanic Reach 2011 will feature informative and interactive sessions delivered by some of the most highly recognized brands and agencies:

Keynote Address:
Dr. Felipe Korzenny, Professor & Director of the Florida State University Center for Hispanic Marketing Communications, will deliver the keynote address on how marketers from across all industries can improve bottom line results by making culture a salient part of marketing to Hispanics. Dr. Korzenny founded and directs the first Center for Hispanic Marketing Communications in the United States. The Center prepares students to serve the Hispanic marketing industry, conducts research projects and produces publications that analyze Hispanic consumer behavior. Korzenny is co-author with Betty Anny Korzenny of a new book called Hispanic Marketing: Connecting with the New Latino Consumer.

Leading Speakers Include:
Mark Lopez, US Head of Hispanic, Google                                                          
Carla Dodds, Director of Multicultural Marketing, Wal-Mart
Raymond Arroyo, Chief Diversity Officer, Aetna
Michella Bella, Vice President of Consumer Ad Sales & Marketing, ESPN
Alex Lopez Negrete, CEO, Lopez Negrete Communications
Oscar Castro, Director and General Manager of Latino eCommerce, Sears
Charles Garcia, CEO, Garcia Trujillo                                          
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton | Isaacson
Joe Kutchera, Bestselling Author, Latino Link
Chiqui Cartagena, Senior Vice President of Multicultural Marketing, Story Worldwide
Maria Rodas, Multicultural Marketing Manager, General Mills
Isaac Mizrahi, Vice President and Managing Director, Alma DDB

Special Interactive Session:
Jorge Ortega, Managing Partner & Co-Founder of Newlink America, will moderate a live interactive session in which two marketers discuss their social/online marketing case studies. Ortega will pose questions, help analyze challenges and facilitate a discussion on creative strategies. The talk-show format will be broadcast live via the web and will field questions from both the conference and webcast participants.

Hispanic Reach 2011:
The Premier Hispanic Marketing Executive Summit, June 22-23, 2011, Crowne Plaza Dallas Downtown, Dallas, TX, www.worldrg.com/hispanicreach

About World Research Group
World Research Group (WRG) is a US-based conference and training development company focused on providing strategies, tactics and solutions to help individuals and corporations be well informed and prepared to grow their lines of business. WRG believes that there is no substitute for face-to-face learning to truly share ideas and best practices. Its conferences feature the top speakers in their fields and abundant opportunities to network with industry peers.