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MobSmith publicly launches turnkey mobile advertising platform

Blumberg Capital and XG Ventures invest in platform development; laying foundation for "create once, distribute everywhere" direct sales on mobile

 
 
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PRLog - April 7, 2011 - SAN FRANCISCO -- MobSmith (www.mobsmith.com) is publicly launching a turnkey mobile advertising platform that powers all mobile advertising technology needs for premium online publishers and ad networks with direct ad sales teams. The company recently closed a round of funding ($575,000) from Blumberg Capital, XG Ventures, and various angel investors.

MobSmith, formerly NearbyAd, enables publishers to easily execute rich and dynamic campaigns that can be personalized and targeted using criteria such as a user's location, demographic, or publisher's content. They're iOS, BlackBerry, and Android compatible, and the solution is ideal for online publishers and ad networks with growth in mobile traffic and whose direct sales force is looking to bundle mobile ads into their suite of ad products.

Without writing a single line of code, the MobSmith platform allows users to:
- Integrate into existing platforms like Doubleclick to streamline sales management and accounting processes
- Use dynamic content for personalized ads
- Return actionable performance analytics
- Create sophisticated call-to-actions and mobile-optimized landing pages

“Many of our clients used products such as Doubleclick for Mobile but found them to be insufficient for serving and targeting premium campaigns. In order for publishers to sell at CPMs that can support a direct sales force, they need to offer their advertisers more than the standard banner, and we provide the tools and technology to execute premium campaigns at scale," says Ingrid Lestiyo, CEO and co-founder of MobSmith.

MobSmith‘s clients already include major media companies, such as NetShelter Technology Media and premium publishers, such as Tripit. NetShelter was able to use MobSmith to extend their offerings to mobile and drive new revenue opportunities for its publisher network.

"MobSmith has been great to work with and enabled us to significantly accelerate the launch of our mobile offerings with high quality mobile solutions that are compelling for both our advertisers and publishers," says Laura Gaffney, NetShelter’s VP of business development & publishers network.

Bruce Taragin, managing director at Blumberg Capital says, "We invested in MobSmith because they're solving a massive pain point in the mobile advertising ecosystem that isn't adequately addressed by any existing solutions." He continued, "MobSmith's platform is the most elegant and easy-to-use solution we've seen. We believe the personalized ad products MobSmith is pioneering will be the future for advertising sales teams."

Businesses interested in a demonstration or an invite to the private beta can request a code by signing-up here: www.mobsmith.com/signup.

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MobSmith (http://www.mobsmith.com/), formerly NearbyAd, is a turnkey mobile advertising technology platform that powers all mobile advertising technology needs for premium online publishers and ad networks with direct ad sales teams. MobSmith enables publishers to easily execute premium, rich and dynamic campaigns that can be personalized and targeted using criteria such as a user's location, demographic, or publisher's content.

Founded in 2010 and based in San Francisco, MobSmith is seed funded by Blumberg Capital, XG Ventures and other angels.

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Source:MobSmith
Location:San Francisco - California - United States
Industry:Technology, Advertising, Mobile
Tags:mobile advertising, premium publishers, vertical ad networks, turnkey, funding
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