O2 Media Welcomes Cisco to ‘The Balancing Act’ Airing on Lifetime Television

April 14, 2011 - PRLog -- Contact:      
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Branded Entertainment Pioneers O2 Media welcomes Cisco, as they introduce viewers to the innovative advancements they’ve accomplished through their 21st Century Schools Initiative. Make sure to tune in to ‘The Balancing Act’ April, 19th at 7:00am (ET/PT) as they air on Lifetime Television.  

When Hurricane Katrina devastated the U.S. Gulf Coast region in August 2005, its impact on schools was severe. Buildings were damaged, students were displaced, and many employees found themselves working from makeshift classrooms and offices. However, this historic disaster also presented an opportunity for education leaders to rethink their strategy and focus on empowering students to thrive in the 21st century.

‘The Balancing Act’ also welcomes Mary de Wysocki, Director of Corporate Affairs for Cisco.  In the upcoming segment ‘The Balancing Act’ cameras travel to New Orleans to follow Mary and show host Beth Troutman.  Together they share with viewers the innovative ways Cisco has contributed in preparing teachers for the 21st century, and how’s it impacted the students.

Cisco established the 21st Century Schools Initiative (21S) aimed at helping local communities rise above the devastation of the hurricane and build an innovative model of education delivery for the 21st century.

To realize this vision, eight districts in the region partnered with Cisco to rebuild their schools and develop a framework for change. With support from the Mississippi and Louisiana Departments of Education, Cisco developed public-private partnerships in these districts. This special edition of ‘The Balancing Act’ focuses on one district in Louisiana, the Jefferson Parish Public School System (JPPSS), where Jefferson Parish School Superintendent, Diane Roussel will also join the show.

“Having Cisco join ‘The Balancing Act’ brings yet another great solution to viewers, one that will have a real impact and help them balance their lives,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.  

To find out more on how Cisco is changing the approach to education with their 21st Century Schools Initiative, visit http://www.cisco.com.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.  

About O2 Media:  About O2 Media:  Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Brandutainment™ at http://www.o2mediainc.com.