PRLog - April 7, 2011 - AURANGABAD, India -- Aurangabad : When everyone in India was busy celebrating ICC cricket world cup victory and shedding tears of happiness for their 11 heroes, a small ceremony was organised in the busy city of Aurangabad on 5th April to felicitate an unsung hero – Mr Prakash Pohare for his decade long notable work in the field of organic farming and organic food promotion. He was conferred Ecocert India sponsored prestigious Dr Alexander Daniel memorial award. The small but pleasant program witnessed the presence of Ecocert India’s staff, organic entrepreneurs and farmers associated with Ecocert India’s mission to create a country of healthy and toxin free lands and lifestyles.
Mr Prakash Pohare,While accepting the Award from Ms Kavita Mukhi.
“It’s been two years we have started this award and we are honoured to present this award to Mr Prakash Pohare for his selfless service towards the environment and mankind”, said Dr Selvam Daniel, Managing Director of Ecocert India at this occasion.
Ms Kavita Mukhi, the lady now popularly known for her farmers’ market initiative in Mumbai and the recipient of last year’s award presented the award to Mr Prakash Pohare. Ms Mukhi in her speech admired the work of Mr Pohare and emphasized the need to get rid of the hyped refined products viz. refined sugar, refined oil and refined salt – the ‘evil trinity’ as well as genetically modified food. She emphasized the importance of local fresh organic food and India’s traditional wisdom of healthcare and agriculture.
Mr Prakash Pohare, chief editor and managing director of a popular Marathi language daily newspaper ‘Deshonnati’
At the same time he sensitized the consumers to fear the food from chemical agriculture, and detox their bodies by consuming only organic food. He used the platform of his non political newspaper effectively to promote organic agriculture and its benefits.
“I was perturbed by the increasing suicide rate of farmers in Vidarbha in the year 2001 and forced to study each and every case of suicide. The outcome of the in depth study unmasked the real culprit. It was none other than the so called modern agriculture,”
“Promotion of organic farming seemed to be the only solution and that is what i have been doing for past 10 years through my newspaper, my speeches and my own organic farming demonstration plot. I am grateful to Ecocert India for having appreciated my work and this gives me the much needed encouragement and motivation to work more for the sustainable development of farmers in my region,” expressed Mr Pohare
“Late Dr Alexander Daniel worked whole his life for the upliftment of small and marginal farmers of the country and adoption of organic agriculture was that sound tool he believed will help those millions of disadvantaged farmers in the country to realise this dream. The award being given in his name aims at creating the fraternity of warriors like Mr Prakash Pohare who dared to fight against everything which is conventional to disseminate the message of sustainability, strengthening of local economies, safe consumption and sovereignty”