Recently released market study: Japan Telecommunications Report Q2 2011

April 7, 2011 - PRLog -- BMI's latest update of Japan's telecommunications market provides latest mobile, 3G and fixed-line figures for December 2010 as published by operators, as well as latest figures for broadband as of June 2010 and provided by the Ministry of Internal Affairs and Communications (MIC). This has led us to revise the majority of our forecasts. The only data not available was for the internet sector.

There were a total of 121.233mn mobile subscribers in Japan at the end of 2010, which represented a y-oy increase of 5.4% and revealed slightly stronger growth compared with the previous year, which was up by 4.2%. Mobile penetration rates reached 95.2% as of YE10 and therefore indicated that growth should be slowing. Therefore, the slightly raised growth during 2010 against 2009 is largely as a result of the continued growth in 3G subscribers, which totalled 115.261mn, which accounted for 95.1% of the total mobile market. During 2010, the number of 3G subscribers had risen by 8.5% although this too showed a slowdown as opposed to y-o-y growth of 10.6%. The demand for 3G is largely the result of flat-rate data packets and the introduction of attractive 3G handsets and smartphones, and their applications.

Furthermore, we would note that both NTT DoCoMo and KDDI have introduced a reduced connection fee for calls made to competing operators' networks which should help to encourage further crossnetwork calls being made. Softbank Mobile is expected to follow through in the next few months. The operators acknowledge that this is part of the MIC's policy to help reduce end-user phone bills and ultimately help to encourage further growth in the mobile sector.

While we note that the operators are encouraged by growing demand for 3G services - and in the case of NTT DoCoMo LTE with some 1,000 subscribers registered to its Xi service as of YE10 - blended ARPUs in general are falling. Much of this relates to the lowered price plans on offer as operators compete to acquire new subscribers to their networks. The only exception being Softbank Mobile which continues to note an increase in ARPU largely the result of the popularity of the Apple iPhone for which it has an exclusive agreement to distribute. BMI has revised its ARPU forecast and expects that with market average ARPUs of JPY4,807 as of YE10 this will have reached JPY5,213 - in part the increase is a reflection of the growing demand for data ARPU offsetting losses in voice ARPU - as of 2015.

Meanwhile, Japan retains its leading position in BMI's latest Asia Pacific Business Environment Ratings table. Its composite score was largely unchanged at 76.4, maintaining its lead against Singapore, which had a composite score of 72.6.

This report was written before the earthquake on March 11 2011. Our Japan Telecommunications Report Q3 2011 will contain full analysis of the impact of this event.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/130596_japan_telecommunication...


Partial Table of Contents:

SWOT Analysis
- Japan Wireline SWOT
- Japan Mobile SWOT
- Japan Political SWOT
- Japan Economic SWOT
Business Environment Ratings
- Asia
- Japan
- Table: Asia Telecoms Business Environment Ratings
Industry Forecast Scenario
- Mobile
- Table: Mobile - Historical Data And Forecasts, 2008-2015
- ARPU
- Table: ARPU - Historical Data And Forecasts, 2008-2015
- Fixed Line
- Table: Fixed Line - Historical Data And Forecasts, 2008-2015
- Internet
- Table: Internet - Historical Data And Forecasts, 2008-2015
Market Data Analysis
- Mobile
- Table: Japan Mobile And PHS Market Share, December 2010
- ARPU
- Table: Japanese ARPUs Q209-Q410 (JPY/month)
- Table: Japanese Voice ARPUs Q209-Q410 JPY/month
- Table: Japanese Data ARPUs Q209-Q410 JPY/month
- 3G
- Table: 3G Mobile Subscriber Market, December 2010
- Table: 3G Mobile Net Additions, December 2010
- LTE
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Country Outlook
- Mobile Internet
- Value-Added Services Timeline
- Table: Selected VAS Services, 2008-2009
- Mobile Operator Data
- Table: Japan Mobile Market Overview
- Table: NTT DoCoMo
- Table: KDDI
- Table: Softbank Mobile
- Fixed Line
- Table: Fixed-Line Operators, December 2010
- Internet
- FTTH
- Table: NTT East and NTT West: ADSL vs FTTH ('000)
- Number of Broadband Subscriptions (mn)
- DSL
- VoIP Services
- WiMAX
- Wireline Developments
- Table: Wireline Developments (Fixed-Line And Broadband)
Regulatory Environment And Industry Developments
- Table: Regulatory Bodies And Their Responsibilities In Japan
- Competition
- Table: Licence Categories
- Table: Notification Categories
- Licensing
- Interconnection
- Regulatory Developments
Company Monitor
- Table: Alcatel-Lucent Revenues By Service Type (EURmn)
- Table: Alcatel-Lucent's Selected Major Contracts In Asia
Competitive Landscape
- Competitor Analysis
- Table: Key Players: Japan Telecoms Sector
- Table: Selected Operators Financial Indicators 2003-2009 (FY end March 31 unless stated)
Company Profiles
- NTT Corporation
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Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=1305...

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.