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Follow on Google News | California Agency Shares 40 Years of Real Estate LessonsThe Davies Company celebrates their 40th Anniversary and shares some lessons learned along the way.
By: Christine Gorney Lesson 1: Love what you do and believe in it. Your passion will be easily noticeable by your clients. It builds trust and lets them know that you are there to help them because you want to, not because you want to make a quick buck. Never be too “busy” for a client and always over deliver. If you love what you do, this will be natural. Lesson 2: Think long term. By doing so, agents will be able to survive the fluctuations in the market. Buyers and sellers must also think long term to ensure they receive the best deal they can, even in hard economic times. Lesson 3: Practice what you preach. To advise clients in real estate, practice what you are advocating by participating in the market with your own time and money. Buy and sell properties yourself in the same market conditions in which your clients are dealing. This builds credibility and proves to the client you understand what they are going through. Lesson 4: Be professional. Many buyers and sellers do not like the stereotype of a pushy real estate agent. They want someone they can rely on and who has their best interest in mind. It is extremely important to have the same professionalism with other agents as well as clients. Even in a competitive business, respectful relationships with other agents means smoother transactions for your own clients. They will have the buyers for your listings and the listings for your buyers. By establishing a professional relationship with your clients, you will ensure a lasting relationship and years of appreciation that leads to more business in the future. Lesson 5: Have goals annually, both personal and professional. Without goals, a company has no direction. These goals help measure success and provide a guide on how to run your business, in good times and in bad. Assist clients in defining their goals, such as what they want out of a property, both monetary and personal. “Our goal was to be knowledgeable and proficient and to keep the operation as simple and professional as possible. We wanted to help people solve problems beyond money and property,” said Dawna Davies, owner and broker of the Davies Company. The Davies Company has seen the Central Coast of California become a popular destination for many people to settle down. They have seen the market rise and fall, as well as clients living in their same homes thirty years later. “It takes more than one generation to have forty years in business. Forty years allows you to see many market conditions, attitudes and changes in society. We have also seen our clients multiply their real estate wealth and even pay off thirty year loans, which would have not been possible without three generations of brokers,” said Davies. The Davies Company recently opened a new office in San Luis Obispo to help mark their anniversary. Throughout the years, they have helped numerous people buy and sell properties, as well as build for their retirement plans. Now, they even help people maintain their retirement plans with reducing or eliminating debt with successful short sales, loan modifications and real estate consulting. “I have worked with the Davies Company for many years. What has kept them in business for so long is their consistency, professionalism and keeping up with the times,” said Julie Hastings, sales representative at First American Title Insurance Company. # # # Dawna Davies joined the Davies Company in the early nineties and is now owner and broker. She has over 25 years of experience in the sale of homes, investment properties and property management in the San Luis Obispo County area. She is a single–sided broker and has signed over 4,000 closed sales, purchases and leases in her real estate career. For more information, visit http://www.daviesco.com/ End
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