RealPractice Announces First iPhone®and iPad® App for Law Firm Practice Management and Marketing

April 6, 2011 - PRLog -- RealPractice, Inc., a leading provider of software and marketing products and services for law firms, announced today the release of its free My RealPractice™ iPhone and iPad mobile app,a major new addition to its acclaimed My RealPractice marketing and practice management application suite. Legal professionals can now receive instant notifications, quickly manage and respond to incoming client leads, and track the effectiveness of their online and offline marketing campaigns from anywhere at any time.

“We are proud to break new ground in legal technology with this first iPhone and iPad app enabling law firms to manage their practices and maximize their marketing,”said RealPractice CEO, Carey Ransom.  “Unlike ‘mobile-optimized’ versions of Web applications touted by others, this is a true iPhone and iPad app, available today in the Apple App Store.” Ransom continued, “By helping attorneys and legal professionals respond quickly to prospective client inquiries, it gives law firms the competitive edge they need to turn more prospects into clients and to ultimately increase billable work for their practices.”

The My RealPractice app is native to the iPhone and iPad, therefore it can be used offline to view alerts, contacts, matters, billing and other information.“Mobile-optimized” versions of online applications cannot be accessed while offline and are often slower to respond for key functions. The new app is also “universal” and designed for both the iPhone and iPad screen formats.

The out-of-the box capabilities of the My RealPractice iPhone and iPad app provide legal professionals with benefits in key areas of their practice:
•   Real-time, integrated lead management: Instantly receive and respond to incoming prospective client leads originating from the law firm’s phone line, website, and other marketing campaigns and sources
•   Mobile Billing: Easily track hours and billing at any time from any location
•   Contact management: Add, manage and retrieve contacts and related information as well as create and manage key matters and upcoming tasks

In addition to the new mobile app features, users can also perform key functions at the My RealPractice website (my.realpractice.com):
•   Create, publish and manage professional, integrated law firm websites
•   Stay organized with the practice dashboard
•   Get intelligent alerts and suggestions, a built-in “virtual assistant”
•   Use, modify and save matter templates which eliminate repetitive tasks
•   Review results of implemented marketing campaigns
•   Automatically generate, modify, send or print professional-looking client invoices

Legal professionals interested in downloading the free My RealPractice iPhone and iPad app may go directly to the Apple App Store or may visit:  http://info.realpractice.com/mobile.

RealPractice staff will be demonstrating My RealPractice and the new iPhone and iPad app while attending ABA TECHSHOW in Chicago, IL April 11-12 and while exhibiting at the National Association of Consumer Bankruptcy Attorneys (NACBA) Convention in Washington, D.C. April 15-17.

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RealPractice helps attorneys and law firms to “realize the potential of their practice.” For more than 10 years, the company has been providing innovative and trusted software and marketing products and services to thousands of legal professionals, from the solo practitioner to some of the largest law firms in the country. RealPractice products and services include My RealPractice™, Performance Marketing, MyRealSites™, LawyerToolbox™, SmartRules™, SmartRules Enterprise, RealCourtDocs™, RealDealDocs™, RealDealDocs Enterprise, Real Knowledge Management™ and RealDealForms™.