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Follow on Google News | Greater Good Coffee Is New To The High Street And Good News For Homeless PeopleThe UK launch of Greater Good Coffee ushers in a new coffee chop concept while offering financial help to people who are homeless.
By: Greater Good Coffee In comparison to other companies serving this sector, GGC promises to do two things very differently. The first of these is that it will give away five per cent of its profits to help homeless people in the UK. Moreover, the company intends to develop a customer community group in order to take advice from its customers on how the money can best be spent. The second way in which GGC promises to be different is in the creation of an umbrella brand, under which each participating outlet can promote itself as part of the Greater Good network. This arrangement is to be flexible, thereby enabling outlets to retain and promote their own identity in tandem with the boost obtainable through being part of GGC's distribution. In addition, GGC has opened an online shop where consumers, households and businesses can buy bulk coffee and hot drink supplies. Again, five per cent of profits from this operation will be given to aiding the homeless. # # # Greater Good Coffee supplies coffee machines and coffee for coffee machines to UK retail outlets. Unique branding and promotional platforms are on offer to participating retailers, whereas consumers of the company's coffee are given opportunity to suggest exactly how the business spends the five per cent of profits made available to helping homeless people. For people wanting to buy coffee for the workplace or home, Greater Good Coffee has an online shop. Once again, five per cent of profits generated are given to helping the homeless. End
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