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Internet Marketing Crucial for Small Businesses

The most fulfilling pursuit in Internet Marketing is defeating the 'Wild West' view of the Internet which assumes products and brands are swallowed up due to oversaturation or no clear metric for targeting potential clients.

April 6, 2011 - PRLog -- New England based Internet marketing company, Online eBusiness Solutions created a free marketing guide: 'Farming A Marketing Explosion in 2011' to educate small businesses on the cost effectiveness of measurable Internet marketing campaigns.

The Owner, Vern Nicholson, stated, "An information age creates the supremacy of the search engine in our time. A very ancient tradition teaches us that all farmers start with seeds during the planting season. The methods of farming are very similar to Search Engine Marketing (SEM)."

Started with the three C’s of Search Engine Marketing:

1. Comprehensive – details in the planning process from start to finish, all of the FREE
effective Internet tools like Social Media, Analytics, Search Webtools, Email, Keywords should be utilized as well as the full arsenal of proven Internet tools

2. Consistent – incorporate a sustained plan that continues as scheduled without fail except to tweak and factor in data results

3. Concerted Effort – at the very least the marketing campaign should be executed like an
orchestra with 90 instruments playing one piece…

When a farmer starts to plant all of the conditions to bring a maximum return are utilized i.e. weather, GPS Technology, equipment and other innovations. Successful marketing campaigns utilize powerful marketing channels as well as tremendous enthusiasm.

Farmers use the best practice and proven methods to create the most innovative results. With the right Keywords and marketing themes your Internet advertising campaign presents a strategic advantage over competitors with more recognized brands and bottomless budgets. The Internet significantly levels the playing field.

The free marketing guide advised companies that when you develop a marketing plan you must consistently monitor the data from Analytics, follow-up with potential clients that took the time to respond, tweak and re-tweak while having a built in plan to provide updates on time-sensitive stages in the marketing plan. Implement your plan in a concerted effort. Ensure that all of the instruments are playing in unison. The right and left hands might have different tactical objectives but they should work towards the same end result to save time and money.

Vern also said, "Don't let confusion stand in the way of progress, call a consultant to understand strategic marketing plans that maximize the return on your investment and, everyone should be excited about the limitless possibilities of the Internet and carry it into your marketing goals for 2011. I'm a firm believer that great enthusiam brings about great results."

There is a direct correlation between marketing campaigns that generate the most click-throughs and sales. This is why all marketers should take a comprehenisive approach. Utilize all of the Internet marketing components available to you. The data from many Social Media campaigns have clearly shown it is a viable tool to reach potential customers online.

Small Business Success Index, in a 2009 report of 500 business revealed 1 in 5 businesses are utilizing Social Media for customer retention, customer engagement, and creating brand awareness. It is very important in this economic environment to seize every opportunity for success.

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OeBS is your company's destination for eBusiness Solutions that successfully promote your business. OeBS is a New England based company serving the marketing needs of small to mid-sized companies throughout the US. We specialize in Search Engine Optimization, Internet Advertising, Social Media Engagment and Brand Promotion.

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Source:Online eBusiness Solutions
Location:Dover - New Hampshire - United States
Industry:Internet marketing
Tags:Internet Marketing, Search Optimization, Keywords, Search Engines, Internet Advertising, Google
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