Formic Media Team Achieves 100% AdWords Certification

April 7, 2011 - PRLog -- Formic Media, Inc., a local search engine marketing agency focusing on small business, recently became a Google AdWords Certified Partner. The entire Formic team became individually certified, making the agency part of a select group of agencies nationwide where each member of the account services team has taken, and passed required exams. The Formic Media team is now 100% AdWords certified.

In order to become a Google AdWords Certified Partner, only one member of the team has to pass both the new Advertising Fundamentals exam and at least one Advanced exam. Additionally, the agency must meet a minimum 90 day spend criteria of at least $10,000 and have full understanding of Google’s new terms and conditions. The company’s MCC account, an account created to house the agency’s client accounts, must also show a media spend on 60 days out of a 90 day period.

“Being 100% certified, where each account services team member has passed both exams, is highly unusual, and we accomplished the task in just a few weeks time,” states Kent Lewis, President of Formic Media, Inc. Lewis added, “Our goal was to be in that select group of agencies, which says a lot about the team’s integrity, dedication and mastery of Google AdWords.”

Now that the Formic team has all become Google AdWords Qualified Individuals, in addition to the Company Level Certification, the next goal is to work towards Google Analytics Certification. “We really want our account services team to develop their skills and always be looking to increase their knowledge within the industry,” says John McPhee, Account Director at Formic Media, Inc.”It’s only going to make us stronger, and better equipped to provide insights to our clients that will drive the growth of their businesses.”

The entire Formic team is active within the search marketing industry as they attend relevant events, consistently blog, author industry articles and speak at events, including Formic’s own monthly seminar series. Formic’s work can speak for itself, just look at their case studies and testimonials.

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About Formic Media, Inc.:
Headquartered in Portland, OR, Formic Media, Inc., is a search engine and social media marketing agency specializing in providing small and emerging businesses with a host of online marketing services, including: search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and website design & development. Formic aims to help localized businesses, whether new or established, build their online visibility and generate a return-on-investment (ROI) through effective online marketing tactics and services. Current Formic clients include Aurora Law, Barre3, Cycle30, Diane Morgan Cooks, Heathman Lodge, Rasmussen BMW, Red Lion on the River and thinkProducts. For more information, please visit www.formicmedia.com.