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Follow on Google News | Swimovate and SportCount announce strategic partnershipSwimovate Ltd, developers of the Pool-Mate swimming computer, are pleased to announce a strategic partnership with SportCount Inc, the finger based lap counter manufacturer.
By: Swimovate Ltd The partnership will allow both businesses to increase their global sales and advertising impact and take advantage of each others’ knowledge and expertise. It will aim to provide a comprehensive range of lap counting solutions to swimmers. Lisa Irlam CEO of Swimovate says “Sales of the Pool-Mate watches have quickly ballooned around the world and we have been looking at ways to increase our support and distribution in key areas. SportCount have been providing quality lap counters for many years and they have a great reputation amongst swimmers and runners. We are very excited by the new partnership and hope by sharing knowledge and contacts we will grow both businesses.” “Swimovate and SportCount both offer great products in the same market area but at completely different price points. By combining resources we hope to help each other and offer a complete solution to swimmers around the world. SportCount is a versatile training tool that works very well for lots of other sports too (running, sailing, speed skating, etc.). “ says Kirk Renaud CEO of SportCount. Working within the framework of existing distributors and dealers, the partnership will offer additional opportunities for expansion and market coverage. First steps will be offering a full range of products on corresponding websites and providing representation at races and trade shows. # # # Swimovate Ltd is a UK company run by swimmers and triathletes developing innovative, affordable electronic training products for sports in particular swimming. They developed and manufacture the PoolMate range of swimming computers. Since their launch in September 2009 they have sold over 25,000 watches in 60 countries around the world. They are dedicated to finding workable solutions to training issues athletes of all abilities have. The Swimovate team have extensive experience in electronic and software design, development and manufacture worldwide. End
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