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Follow on Google News | The SEO Equation: Get More Traffic More Sales More RevenueSmall business owners and entrepreneurs have beaten the big guys to the reality of Search Engine Optimization.
By: Dennis Nazelli 
Tradigital Communications Internet Marketing Small business owners and entrepreneurs have beaten the big guys to the reality of Search Engine Optimization. Smaller and faster, as in the British ships that defeated the Spanish Armada, small businesses turn on a dime to maneuver in the choppy waters of the advertising/ Small business and big companies have only recently wrapped their heads around SEO, There is no big secret on how to get more traffic, more sales and more revenue. An experienced internet marketer will optimize a company’s site and make its targeted keywords appear as high as possible in all the major search engines. So with even more SEO’s and more companies competing for the same term(s) every sector is going to be a battleground. Yet, the smaller, faster ships have a few options: • Optimize for long tail terms and drive traffic through with ranking for quantity terms rather than the quality ones. (Again this will start receiving huge amounts of competition) • Optimize for local terms and then slowly optimize for all the locations that you cover, you will have a lot less competition, but will the search volume and customers be there? • Finally and this is what I see expanding rapidly in the next few years, especially for mid sized companies and large companies that are already advertising by other means and already get a lot of direct traffic. Researching a client’s analytics data will reveal some of the “Keyword” terms that actually bring the most visitors are their brand terms. As an example, many people actually go to Google and type in Facebook rather than just typing it in the browser…… 1,680,000,000 that’s how many! Now that is not even including misspellings, so now imagine a client getting a fraction of brand searches, or for the rich and famous reputation searches. Currently there are not many SEO’s concentrating on this factor, but let’s just think about what happens if you do not own the rest of the sites, in the Top 5 or the Top 10? You are basically going to be losing traffic that you could have easily grabbed and converted. But what is even worse is imagine that Top 10 for your branded term had 3-4 bad experiences or false negatives about your client’s company or image, you could potentially be missing out on lots of click throughs even though you are number one for your brand term, because people are seeing the negatives about you. TraDigital is an impressive internet marketing consultant; one who helps every client understand the roadblocks between them and more business. Contact Information TraDigital Communications P.O. Box 355 Olympia Fields, IL 60461 Phone: (708) 288-6463 Toll-free: (800) 288-5754 Email: info@tradigitalcommunications.com www.TraDigitalCommunications.com This press release was submitted by Right Now Marketing Group, LLC. Gerald Young of TraDigital Communications contributed to this press release. Gerald Young, TraDigital Communications Managing Partner… … based in Chicago with over two decades of management experience in Fortune 500 retail organizations; Today, at TraDigital Communications, a staff and network of online marketing professionals along with award winning marketing strategists, copywriters, and art directors report daily to Gerald. Customer centric, TraDigital advises clients which strategies offer the best chance for their success. Armed with a suite of the latest online, Multi-Channel Marketing Strategies and Tactics, clients are able to build a solid foundation for their business to grow and flourish. Internet marketing, online marketing, social media, build links, niche marketing, emarketing, ecommerce, http://www.TradigitalCommunications.com http://emailwire.com/ http://www.prlog.org/ http://www.insiderpages.com/ # # # Today, at TraDigital Communications, a staff and network of online marketing professionals along with award winning marketing strategists, copywriters, and art directors report daily to Gerald. Customer centric, TraDigital advises clients which strategies offer the best chance for their success. Armed with a suite of the latest online, Multi-Channel Marketing Strategies and Tactics, clients are able to build a solid foundation for their business to grow and flourish. End
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