New Market Study Published: Brazil Consumer Electronics Report Q2 2011

April 5, 2011 - PRLog -- Brazil's domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at US$27.6bn in 2011. Consumer electronics retailers reported a stronger-than-expected demand rebound in 2010, which left some vendors struggling to catch up. Sales of flat screen TV sets surged ahead of the FIFA World Cup in June, while high double-digit year-on-year growth was recorded in handset shipments.

The long-term trend remains positive, with demand expected to increase at a compound annual growth rate (CAGR) of 8.0% to US$37.5bn by 2015, driven by growing popularity of digital lifestyle products such as LCD TV sets and smartphones. Government PC procurement and subsidised handset programmes will also help to support growth.

Computer

Computer hardware accounted for around 39% of Brazilian consumer electronics spending in 2010. BMI forecasts Brazil's computer hardware sales (including notebooks and accessories) of US$10.8.bn in 2011. PC penetration, estimated at 29% in 2010, could climb to 41% by 2015. Computer hardware CAGR for the 2011-2015 period is forecast at about 11.7%, driven by sales of notebooks and netbooks.

AV Devices

AV devices accounted for around 35% of Brazil's consumer electronics spending in 2010. Brazil's domestic AV device market is projected at around US$10.0bn in 2011. Digital TV set sales will be the main driver of a projected 2011-2015 CAGR of 6.9%, with other growth drivers including digital cameras and portable media devices. In H110, sales of flat-screen TV sets received a strong boost from the FIFA World Cup in South Africa, which left some vendors struggling to keep up.

Mobile Handsets

Mobile handset sales accounted for around 26% of Brazilian consumer electronics spending in 2010. Brazil's market handset sales are expected to grow at a CAGR of 3.1% to US$7.6bn in 2015, with mobile subscriber penetration passing 130% by 2015. Penetration is still considerably lower than in many other emerging markets, though more rural markets will see mobile services arrive over the next five years. Affordable smartphones are a key focus for operators such as TIM as they look to drive mobile data usage.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/130571_brazil_consumer_electro...


Report Table of Contents:

SWOT Analysis
- Brazil Consumer Electronics Market SWOT
- Brazil Political SWOT
- Brazil Economic SWOT
- Brazil Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV Devices
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Consumer Electronics Industry
- Table: Electronics Industry Output
- Table: Brazil - Electronics Balance Of Trade (2008)
- Table: Electronics Industry Segments
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
Industry Developments
- Macroeconomic Forecast
- Table: Brazil - Economic Activity, 2008-2015
Competitive Landscape
- Computers
- Handsets
- AV
Company Profiles
- Positivo Informatica
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

# # #

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.