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Buick Retail Sales Rise 49 Percent in First Quarter

- Regal, Enclave propel 18th straight month of retail sales gains in March - Mack Buick GMC encouraged by March and First Quarter Ann Arbor, MI area sales

 
 
Mack Buick GMC
Mack Buick GMC
PRLog - Apr. 4, 2011 - ANN ARBOR, Mich. -- Ann Arbor, April 4, 2011 – Buick, the fastest growing major automotive brand in the United States in 2010, finished the first quarter of calendar year 2011 with retail sales up 49 percent and total sales up 39 percent. March also marked Buick’s 18th straight month of growth with retail sales up 24 percent and total sales up 21 percent.

"Ann Arbor residents continue to discover Buick Enclave, LaCrosse and Regal as the smart choice,” said Becky Riley of Mack Buick GMC.  "Mack Buick GMC customers are attracted to the elegant design, luxurious interiors, intelligent technology, balanced performance and remarkable fuel economy in today's Buick models."

Approximately 38 percent of Buick buyers come from non-GM brands and 17 percent come from imports.

Regal, which launched last April, continued to help Buick grow in March with demand for the sporty sedan accelerating thanks to increased availability of the all-new Regal CXL Turbo, which accounted for 30 percent of Regal’s retail sales in March. The turbo’s 2.0-liter direct-injection four-cylinder engine delivers better horsepower and torque than the Acura TSX, and with its manual six-speed transmission, it also delivers better fuel economy, with an EPA-rated 32 mpg highway.

Retail sales for LaCrosse also were up in the first quarter by 4 percent. The 2012 LaCrosse will feature eAssist, which uses an electric motor and lithium-ion battery to capture energy created during braking. Electric power used for starts and stops and light power boost while cruising.

Enclave, which had the strongest sales in its four-year history last year, continued to grow in the first quarter of 2011 with retail sales up 24 percent and total sales up 17 percent. Enclave’s monthly total sales also were up 8 percent year over year. So far in 2011, Enclave has the highest conquest rate of any Buick at 46 percent. The crossover delivers better fuel economy than any eight-passenger crossover, with 24 mpg highway (2WD).

Some of Buick’s hottest markets in the first quarter included Miami, New York and Houston; the latter is hosting the 2011 NCAA Final Four® basketball tournament, of which Buick is a sponsor.

Buick’s new partnership with the NCAA started during March Madness® and continues to generate buzz online at www.ncaa.com/buick, the home of the Buick Human Highlight Reel. This collection of videos celebrates the achievements of former student-athletes who are making a difference in their communities. Buick also is the exclusive title sponsor of a 30-minute television show featuring select Human Highlight Reel stories airing prior to the 2011 NCAA Men’s Final Four® semifinal games on April 2.

About Mack Buick GMC

Mack Buick GMC is located in Ann Arbor, MI. Jim Bradley Pontiac Buick GMC and Saturn of Ann Arbor have come together to form, Mack Buick GMC. We are a certified Pontiac and Saturn Service Provider. We are happy to serve Dexter, Ann Arbor, Ypsilanti, Saline, Chelsea, Milan, Belleville, South Lyon and surrounding areas. You can find us online at www.MackBuickGMC.com, on  Facebook at http://www.facebook.com/MackBuickGMC and Twitter at http://twitter.com/#!/MackBuickGMC_A2.

About Buick

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan and highly anticipated all-new 2012 Buick Verano compact luxury sedan. Buick is the fastest growing major brand in the U.S. and remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.

Source: http://media.buick.com/content/media/us/en/news.detail.br...

MEDIA CONTACT:
Becky Riley
briley@mackbuickgmc.com

# # #

Mack Buick GMC is located in Ann Arbor, Michigan. We offer new Buicks and GMC Trucks as well as Certified GM vehicles. Our service department is also certified to service Saturn and Pontiac vehicles. "A Tradition of Excellence"

Photo:
http://www.prlog.org/11416757/1

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Source:Becky Riley
Phone:734-769-3991
Zip:48103
Location:Ann Arbor - Michigan - United States
Industry:Automotive, Transportation, Shopping
Tags:buick, gmc, truck, car, service, parts, ann arbor, used, certified, suv
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