“Cadillac Cares” Facebook Challenge Awards $50,000 Worth of Advertising to Winning DFW Charity

PRLog (Press Release) - Apr. 4, 2011 - Four Dallas/Fort Worth charities – Big Thought, Heroes for Children, The Family Place and Make-A-Wish Foundation of North Texas – have an opportunity to win a grand award of $50,000 worth of advertising for their organization. The non-profits will compete in the “Cadillac Cares” Challenge, which will run on Facebook from April 9 to May 7, 2011, and is sponsored by Metroplex Cadillac Dealers. Facebook voters will decide the winner.

The four charities help Dallas/Fort Worth residents in different ways:
•   Big Thought helps Dallas children and families imagine a better future, using creative learning at home, in school and in the community to reinforce traditional learning. www.bigthought.org
•   Heroes for Children provide financial and social assistance to families in Texas with children battling cancer. www.heroesforchildren.com
•   The Family Place reaches out to thousands of victims of family violence each year with award-winning programs that keep women and children safe. www.familyplace.org
•   Make-A-Wish Foundation of North Texas, grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. http//northtexas.wish.org.
Each charity will have a description and voting button on the Metroplex Cadillac Dealers Facebook page at http://www.facebook.com/MetroplexCadillacDealers. Anyone who has “liked” the Metroplex Cadillac Dealers Facebook page can cast their votes for one charity once a day. The winner will be completely decided by the voters. The promotion begins April 9, 2011, and the charity with the most votes at the end of the Challenge on May 7, 2011, will win the grand award.

“Cadillac has always been committed to the North Texas community through our Texas Spirit program.  It’s our way of giving back and supporting our community charities.  For the past 8 years, we’ve been the ones selecting the charities to highlight.  This time, we wanted the community to decide based on all of the great things these four charities do to help make North Texas a better place to live,” said Tom D’Angelo, Regional Marketing Manager for Cadillac in the South Central Region. “We think the friendly competition on Facebook will make North Texans more aware of the great work being done by The Family Place, Big Thought, Heroes for Children and Make-A-Wish Foundation of North Texas.”

The $50,000 grand award includes television advertising, radio advertising and print advertising. The other charities will receive $1,000 cash donations.

For more information, visit http://www.facebook.com/MetroplexCadillacDealers.


ABOUT CADILLAC
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. The Metroplex Cadillac Dealers are comprised of eight dealerships throughout North Texas, committed to supporting the artistic talent and achievements in performance and visual arts within the community.  More information on Cadillac and their affiliation with the Arts can be found at www.metroplexcadillacdealers.com

Visit your local Cadillac dealer
Arlington:  Moritz Cadillac - 2001 North Collins Street, Arlington, Texas 76011 (817) 461-2222
Dallas:  Sewell Cadillac of Dallas - 7310 Lemmon Avenue, Dallas, Texas 75209 (214) 350-2000
Denton:  James Wood Cadillac - 3906 I-35 E South, Denton, Texas 76210 (940) 591-9663
Fort Worth:  Frank Kent Cadillac - 3800 Southwest Boulevard, Fort Worth, Texas 76116 (817) 989-4400
Garland:  Massey Cadillac, Inc . - 11675 LBJ Freeway, Garland, Texas 75041 (214) 348-2211
Grapevine:  Sewell Cadillac of Grapevine - 1001 East State Highway 114, Grapevine 76051 (817) 912-3000
Plano:  Crest Cadillac - 2701 N. Central Expressway, Plano, Texas 75075 (972) 578-7511
Weatherford:  Jerry’s Cadillac - 3118 Fort Worth Highway, Weatherford, Texas 76087 (817) 594-8784

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Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. The Metroplex Cadillac Dealers are comprised of eight dealerships throughout North Texas, committed to supporting the artistic talent and achievements in performance and visual arts within the community. More information on Cadillac and their affiliation with the Arts can be found at www.metroplexcadillacdealers.com