Says Mercer, "I'm excited about this opportunity to write about online marketing. It's a diverse and rapidly evolving subject that is both exciting and, at times, exasperating. My aim is to empower readers with the skills and knowledge they need to become creative and effective marketers of their blogs and sites."
Mercer has, over the years, developed a sound pedagagy that is clear, distinct and easy to understand. In addition to the content itself, Mercer also provides marked online quizzes to help readers consolidate on what they have learned. There are also online exercises that are used to push the boundaries of the reader's skill and knowledge, arming them with "real world" knowledge.
The book is due out at the end of May and readers who are interested in any aspect of online marketing can visit the author's site at http://www.siteprebuilder.com, or follow him directly at http://www.twitter.com/
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Site prebuilder offers a range of courses designed to help webmasters boost traffic volumes and convert it to drive revenue. It also offers online services including marketing and web development, as well as training and analysis. For more information, visit: http://www.siteprebuilder.com.